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# J.K. Rowling Is Incredible At Keeping A Fandom Satisfied

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## Video: J.K. Rowling Is Incredible At Keeping A Fandom Satisfied

[Watch (HLS stream): J.K. Rowling Is Incredible At Keeping A Fandom Satisfied](https://cdn.jwplayer.com/manifests/vsnwlvIt.m3u8) (1:46)

![J.K. Rowling Is Incredible At Keeping A Fandom Satisfied](https://cdn.jwplayer.com/v2/media/vsnwlvIt/poster.jpg?width=720)

_Published 2015-08-22. Years after the end of the Harry Potter series, J.K. Rowling keeps proving she's the best at keeping the fandom going._


---

Jul 27, 2023 6:42 PM UTC

---

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### J.K. Rowling Reveals A 'Harry Potter' Play Is In The Works

---


## Transcript

Fifty points to the fandom. With just 10 words Friday, JK Rowling more or less confirmed the Harry Potter fan theory that's been online for a while. The fan theory is complicated, as fan theories are. But, basically hinges on Albass Dumbledore representing death, from a wizardry world myth. The Tale of the Three Brothers. Rowling's tweet is just another example of the author doing whatever she can to keep the [ Potter Phantom ] alive and all of us wanting more. And, that's not surprising because she's always said the story continues in her head. I couldn't stop. I don't think you can when you've been involved with the characters for that long.

It's still all in there. They're all in my head still. And now what's constantly going from her head to some social site. On twitter she's apologized for, spoiler alert, killing Fred Weasley, revealed the full name of Moaning Myrtle, and announced her love for one house of Hogwarts above all others. But the best example is Potter world social site, Pottermore. It's the same story. With a few crucial additions. The most important one is you. In addition to allowing kids and some fully grown adults learn spells and sort themselves into a house, Pottermore is also a channel for rolling to continually give fans updates On how the whole gang is doing.

From the history of the Malfoy family or updates on our favorite trio. Through the site, Rowling continues to update and evolve the world of Harry Potter. Probably the most controversial announcement was Rowling letting everyone in on something she kept out of the books. Professor Dumbledore being gay. And as time went on and I got to know Dumbledore, but this is before the publication of Philosopher's Stone. So bear in mind at this point, I've been with him for seven years, I knew he was gay. I just knew he was gay. Okay. And to me it was not a big deal. Through social media, Rowling has allowed fans to keep a finger on the pulse of Harry Potter's world, which is very much alive.

She's even been dropping hints about an American school of wizardry.

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