--- title: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® | TIME description: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® canonical: https://time.com/video/v13HzBwK/ og:title: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® og:description: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® og:url: https://time.com/video/v13HzBwK/ og:image: https://cdn.jwplayer.com/v2/media/v13HzBwK/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® twitter:description: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® twitter:image: https://cdn.jwplayer.com/v2/media/v13HzBwK/poster.jpg?width=720 --- # Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® [Watch (HLS stream): Taco Bell Mobile Ordering Is Here | 2014 Taco Bell®](https://cdn.jwplayer.com/manifests/v13HzBwK.m3u8) (2:08)  _Published 2014-10-28. Taco Bell Mobile Ordering Is Here | 2014 Taco Bell®_ --- Jul 27, 2023 5:26 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Maria talks abt empanadas](/video/BH63E0Rz/) ### Maria talks abt empanadas [Pope Francis: One Cannot Make Fun of Faith](/video/tvoLjAQI/) ### Pope Francis: One Cannot Make Fun of Faith [Pope Francis and the Challenges Ahead](/video/owrlTNa4/) ### Pope Francis and the Challenges Ahead --- ## Transcript Taco Bell consumers, just like every consumer, they're obsessed with their phone. You think about that young generation. That youthful spirit. They're the first adopters of technology, which is why we're launching the Taco Bell mobile ordering app, and we're really excited to bring this to life. There's never been a huge change since the drive- thru. Reality is, is now mobile will reinvent the way we interact with consumers. We wanna give them the opportunity to customize and personalize the menu like they never could before. We're giving all of our consumers the opportunity to unlock the Taco Bell kitchen. Browse the menu, order on your own time, and really experience the brand how you want to experience it. So, when you go into a crunchy taco, you can add extra meat. You can add guacamole or remove sour cream. So you can make it exactly the way that you want. Want it. You know, I think there is a real condition around mini- vanxiety. When there are people behind you in line, you feel the pressure to order quickly. But I think that's where mobile can really interrupt this. You can pay with a credit card, a debit card, a Taco Bell card. You're gonna pull up, you're going to simply say hey, I have a mobile order here for Jeff, and pull ahead. You get handed your food and off you go. I think one of the key benefits of the app is the ability to skip the line in a restaurant. So you can place your order on your own terms. When I arrive at the store, I'll get a notification that says, " Looks like you arrived, would you like to check in ." The order flows seamlessly to the kitchen display system. At that point, the team member simply makes the order, just like they would any other order. So when we hear a mobile order for Jeff.... You can go pick up that order and bypass everyone else that's standing in that line. My favorite feature in the app is rotate to reorder. So, simply by rotating your phone 90 degrees, it pulls up all of your favorite orders. We are going to have a slew of features that are available only in the app. You're allowed to send e- gifts. To friends. If you order a Freeze in the app its $ 1. That's not available if you go in store. We're just so excited that mobile ordering is here. We have been hard at work delivering this experience. And this is just the beginning for us. We can't wait to continue to innovate. To listen to customer feedback. And evolve with our consumers and with the trends. 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