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title: A Toast To 2015&#x27;s Fiercest Business Rivalries | TIME
description: Some competitions are fiercer than others, and 2015 saw three business rivalries escalate to new heights.
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# A Toast To 2015's Fiercest Business Rivalries

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<!-- video src="https://cdn.jwplayer.com/manifests/udMj7uJB.m3u8" -->
## Video: A Toast To 2015's Fiercest Business Rivalries

[Watch (HLS stream): A Toast To 2015's Fiercest Business Rivalries](https://cdn.jwplayer.com/manifests/udMj7uJB.m3u8) (1:09)

![A Toast To 2015's Fiercest Business Rivalries](https://cdn.jwplayer.com/v2/media/udMj7uJB/poster.jpg?width=720)

_Published 2015-12-23. Some competitions are fiercer than others, and 2015 saw three business rivalries escalate to new heights._


---

Jul 27, 2023 7:22 PM UTC

---

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---


## Transcript

What's business without some fierce competition? Three rivalries took it to the next level in 2015. To start, beer. Yes, Anheuser- Busch InBev and SABMiller did merge, which seems extremely uncompetitive. But judging by commercials, the two were more scared of the rising popularity of microbreweries. Together, Annheiser- Busch, Inbev, and SAB Miller control roughly a third of the world's beers. Craft beer's popularity has risen so much there has recently been a shortage of cans. E- commerce had its own David and Goliath story with the start of a possible Amazon killer. Jet. com originally aimed to undercut Amazon and virtually every product in exchange for a $ 50 membership fee.

But months after launching, the site scrapped the fee and raised its prices. The rivalry might not last long though. Initially, the membership fee was the only source of revenue and the company itself doesn't predict a profit until 2020. And finally, two fast food chains battled of the most important meal of the day. Taco Bell began offering breakfast while at the same time calling McDonald's McMuffins Old fashioned. Instead of reinventing its wheel, McDonalds offered breakfast all day. We're guessing young and trending McMuffin lovers couldn't up in time to prove [ UNKNOWN ] wrong. McDonalds saw its highest sales growth this year from breakfast while lunch and dinner became on stagnant.

A lot is on the line for the morning meal and competition with Taco Bell will likely get even fiercer.

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