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title: Facebook Launches Amber Alerts on Users News Feed | TIME
description: Tuesday Facebook announced a partnership with the National Center for Missing and Exploited Children to send Amber Alerts via the social media giant.
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# Facebook Launches Amber Alerts on Users News Feed

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<!-- video src="https://cdn.jwplayer.com/manifests/uGAe5eUG.m3u8" -->
## Video: Facebook Launches Amber Alerts on Users News Feed

[Watch (HLS stream): Facebook Launches Amber Alerts on Users News Feed](https://cdn.jwplayer.com/manifests/uGAe5eUG.m3u8) (1:28)

![Facebook Launches Amber Alerts on Users News Feed](https://cdn.jwplayer.com/v2/media/uGAe5eUG/poster.jpg?width=720)

_Published 2015-01-13. Tuesday Facebook announced a partnership with the National Center for Missing and Exploited Children to send Amber Alerts via the social media giant._


---

Jul 27, 2023 5:45 PM UTC

---

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---


## Transcript

Facebook continues its push toward being an online utility service rather than just a place for its users to see baby pictures and cat videos. Tuesday, the company announced a partnership with the National Center for Missing and Exploited Children to send Amber Alerts via the social media giant. The Alerts will contain any available information including photographs of the missing child, a name and description of the suspect, license plate number, etc. According to Facebook, the Alert will not be a notification. [ INAUDIBLE ] instead appear on users news feed for both desktop and mobile, and law enforcement will determine how far the geographic reach of the post will be.

As you may have already seen on Facebook, users can post and share Amber alerts themselves, which Facebook's head of global safety and policy says is what prompted the idea. Someone in their community goes missing and they share that information with friends and family. The Amber Alerts on Facebook will also be sharable so they can extend beyond the initial post. The Amber Alert program has continued to extend its reach over the past few years by partnering with telecom providers like AT & T to send Amber Alert text messages. Last year, Amber Alert created a Twitter account, but it only has 12, 000 followers right now.

And you have to follow the Amber Alert Twitter account to receive the alerts. With this Facebook deal on the other hand, if you are in the area surrounding the abduction, the Facebook post will appear on your news feed no matter what. According to the Pew research center, seven out of ten online adults use Facebook, making the potential reach of these Amber Alerts much, much larger

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