--- title: LeBron James: Making the Shot | TIME description: Behind the scenes as photographer Jill Greenberg shoots the TIME magazine cover shot of Cleveland Cavalier superstar LeBron James canonical: https://time.com/video/tSaJQoAY/ og:title: LeBron James: Making the Shot og:description: Behind the scenes as photographer Jill Greenberg shoots the TIME magazine cover shot of Cleveland Cavalier superstar LeBron James og:url: https://time.com/video/tSaJQoAY/ og:image: https://cdn.jwplayer.com/v2/media/tSaJQoAY/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: LeBron James: Making the Shot twitter:description: Behind the scenes as photographer Jill Greenberg shoots the TIME magazine cover shot of Cleveland Cavalier superstar LeBron James twitter:image: https://cdn.jwplayer.com/v2/media/tSaJQoAY/poster.jpg?width=720 --- # LeBron James: Making the Shot > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: LeBron James: Making the Shot [Watch (HLS stream): LeBron James: Making the Shot](https://cdn.jwplayer.com/manifests/tSaJQoAY.m3u8) (4:19)  _Published 2008-07-22. Behind the scenes as photographer Jill Greenberg shoots the TIME magazine cover shot of Cleveland Cavalier superstar LeBron James_ --- Jul 27, 2023 12:55 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [The Fortunes of LeBron James](/video/ML0hq4Ix/) ### The Fortunes of LeBron James [Watch: Together | LeBron James](/video/U9RGk13G/) ### Watch: Together | LeBron James [LeBron James is a Global Brand](/video/ZyQDPoOJ/) ### LeBron James is a Global Brand --- ## Transcript >> I think you're probably the tallest person I've ever photographed. Now that's way too light. I know. The white jersey is gonna get in the show. How about like a teeny smile. The background is really dark. >> How about a couple of-- >> Brick the background of a stock. I'm so just started like trying to get the exposure. Turn your shirt again a little. I missed it. Where's the ball? There's nothing on the ball, right? >> The letters, which letter? You wanna see FIBA? >> They look great, too. It's too dark now in its scope. Can you aim a little bit and smile a little more like an evil smile. That's seeing. Put the chin down more. >> She said put your chin on the ball. I did. That's it. Nope. And now I'm gonna get that. >> Actually, you know what? Keep them aware then, you know. You don't have to put your chin on the ball. We'll just do some more of you holding the ball. That looks good. Okay. We'll change the background. We're gonna do white background now. So-- you'll just gonna jump. You'll do hoop jumping without having. >> No. I do raise [ unk ]. >> Yes. Right. That's what I thought, to make you-- the close- ups. >> I can't jump right now. My ankle is messed up. What's this? >> It's just-- I don't know. It's normal. It might be face lotion. >> Oh. >> Smile a teeny bit. Lift with your eyes. That's good. Can you jump on your right? >> Like what kind of jump like hopscotch jump or like jumping over a building type jump? >> Jumping over a building. >> Hey, where gonna have water effect, see a little water on you. We don't have a hoop for you but you can just pretend I got a hoop over here. >> I'll think about it. >> Can you jump in the air? >> Yes, yes. Do I look at you or-- >> No. You don't have to look at me. >> Okay. >> Don't worry about it. Give me a face. The passes are better. >> Yes. >> Why don't you spin around or something? >> Spin around? >> Do something, yes. Yes, that's good. That's great. Any apple box? You're pretty tall. Looking serious too though. And look at me. That's good. Ready in 45 minutes. I think it looks, it looks good. Maybe actually call it one bit of horizontal. >> Yes. >> You might wanted a picture of all of us together. I don't think it's funny how much I look up to you though. We got it. ```json {"@context":"https://schema.org","@type":"VideoObject","name":"LeBron James: Making the Shot","description":"Behind the scenes as photographer Jill Greenberg shoots the TIME magazine cover shot of Cleveland Cavalier superstar LeBron James","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/tSaJQoAY/poster.jpg?width=720","uploadDate":"2008-07-22T20:59:23.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/tSaJQoAY.m3u8","embedUrl":"https://time.com/video/tSaJQoAY/","duration":"PT4M19S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/tSaJQoAY/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```