--- title: See the Evolution of Toys at Asia's Largest Toy Fair | TIME description: Asia's largest toy fair kicked off in Hong Kong last week and everyone is talking about smart-toys. canonical: https://time.com/video/sUrWDTjV/ og:title: See the Evolution of Toys at Asia's Largest Toy Fair og:description: Asia's largest toy fair kicked off in Hong Kong last week and everyone is talking about smart-toys. og:url: https://time.com/video/sUrWDTjV/ og:image: https://cdn.jwplayer.com/v2/media/sUrWDTjV/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: See the Evolution of Toys at Asia's Largest Toy Fair twitter:description: Asia's largest toy fair kicked off in Hong Kong last week and everyone is talking about smart-toys. twitter:image: https://cdn.jwplayer.com/v2/media/sUrWDTjV/poster.jpg?width=720 --- # See the Evolution of Toys at Asia's Largest Toy Fair > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: See the Evolution of Toys at Asia's Largest Toy Fair [Watch (HLS stream): See the Evolution of Toys at Asia's Largest Toy Fair](https://cdn.jwplayer.com/manifests/sUrWDTjV.m3u8) (2:46)  _Published 2015-01-19. Asia's largest toy fair kicked off in Hong Kong last week and everyone is talking about smart-toys._ --- Jul 27, 2023 5:46 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Pope Francis and Imam of Southeast Asia's Largest Mosque Make Joint Call to Fight Violence, Protect Planet](/video/qJVhH5I1/) ### Pope Francis and Imam of Southeast Asia's Largest Mosque Make Joint Call to Fight Violence, Protect Planet [Lego Becomes the World’s Largest Toy Maker](/video/l5LtUk0R/) ### Lego Becomes the World’s Largest Toy Maker [The Canidrome: Asia's Only Greyhound Racing Stadium](/video/Quc5PPLR/) ### The Canidrome: Asia's Only Greyhound Racing Stadium --- ## Transcript It's an aerial bombardment. Drones are everywhere at Hong Kong's Toy and Game Fair. And this year, it's all about that tech. [ MUSIC ] And there's none more so impressive than Inspire by DJI. A drone with a live 360 degree view, dual controls, and it's equipped with a 4K camera. Even filmmakers are snuffing this up. Actually 4K is something over the top. The 4K, the concept is something four times better than HD, HD. TV we see at home. So it able to put on the big screen in cinema. And the sender is absolutely cool, is highest level of the, of the industry. And it's not the only cool thing. Smart, high tech, interactive, and sometimes just bizarre. These toys have it all. By using augmented reality this alphabet game allows kids to match up letters on the cards to pictures on the iPad. Even traditional toys are becoming high tech. Scan your phone on this teddy's QR code [ MUSIC ] And it reveals a secret message from the sender. Hello [ INAUDIBLE ] By and large the global trend. Nowadays, is talking about technology and innovation. So I think all buyers are wanting something new. They want to look for technology that can be implanted or can be integrated with traditional playthings. Sustainability is big this year, with brands like Plan Toys seeing the importance of being eco friendly. We use the [ UNKNOWN ] the product from the root. And then we mix with. Very little drop of organic glue. It's organic color. And then we can create this kind of shape and our material, our new material we name it [ UNKNOWN ] is even good to go in the water. It's so we can make bath toys like this little yellow submarine. Whether it's educational or just for fun, advancing technology is taking kids to new realms of playtime. They make some very traditional seemingly long- standing old industry to have new. Coming in all the time. So that's why it makes it so interesting and sustainable. Business is booming at Asia's largest toy fair. The evolution of toys is upon us. 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