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title: Apple Launches (RED) Campaign for Holiday Season | TIME
description: On Monday, Apple announced its World Aids Day (RED) campaign for the holiday season, which includes donating some of its Black Friday and Cyber Monday profits.
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# Apple Launches (RED) Campaign for Holiday Season

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<!-- video src="https://cdn.jwplayer.com/manifests/qAp4TKiD.m3u8" -->
## Video: Apple Launches (RED) Campaign for Holiday Season

[Watch (HLS stream): Apple Launches (RED) Campaign for Holiday Season](https://cdn.jwplayer.com/manifests/qAp4TKiD.m3u8) (1:24)

![Apple Launches (RED) Campaign for Holiday Season](https://cdn.jwplayer.com/v2/media/qAp4TKiD/poster.jpg?width=720)

_Published 2014-11-24. On Monday, Apple announced its World Aids Day (RED) campaign for the holiday season, which includes donating some of its Black Friday and Cyber Monday profits._


---

Jul 27, 2023 5:33 PM UTC

---

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## Transcript

[ MUSIC ] With World AIDS Day coming up on December 1, the Red Campaign and its many sponsors are back in full swing. Bank of America and Nike have partnered together to donate money through the Nike running app up until December 7. But Apple has taken it one step further by cutting into its holiday season. Profits for the cause. Monday, Apple announced its World AIDS Day RED campaign for the holiday season, which includes donating some of its Black Friday and Cyber Monday profits. The company will offer gift cards and RED donations for select purchases on Black Friday, donate an undisclosed portion of its sales on December 1st to RED, and donate all of the money made from 25 different apps.

In the app store over a two week period. The money from the apps is two- fold. Along with donating the 99 cents or however much you have to pay for the Angry Birds or Kim Kardashian app, there are also special red in- app purchases. The money from those purchases will also be sent to the global fund. Apple is already one of Redd's most generous sponsors, having donated more than $ 75 million to the cause since its inception in 2006. Apple CEO, Tim Cook said of the campaign, for eight years, our customers have been helping fight AIDS in Africa by funding life- saving treatments which are having a profoundly positive impact.

This year, we are launching our biggest fundraising push yet. Last year, during the holiday season, Apple's first quarter of 2014, the Cupertino Company brought in a whopping $ 57 billion.

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