--- title: Starbucks Launches Mobile Ordering So You Can Skip The Line | TIME description: Starbucks is rolling out a mobile ordering system that will allow customers to place an order on the go and skip the line at pick up. canonical: https://time.com/video/p970NEoe/ og:title: Starbucks Launches Mobile Ordering So You Can Skip The Line og:description: Starbucks is rolling out a mobile ordering system that will allow customers to place an order on the go and skip the line at pick up. og:url: https://time.com/video/p970NEoe/ og:image: https://cdn.jwplayer.com/v2/media/p970NEoe/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Starbucks Launches Mobile Ordering So You Can Skip The Line twitter:description: Starbucks is rolling out a mobile ordering system that will allow customers to place an order on the go and skip the line at pick up. twitter:image: https://cdn.jwplayer.com/v2/media/p970NEoe/poster.jpg?width=720 --- # Starbucks Launches Mobile Ordering So You Can Skip The Line > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Starbucks Launches Mobile Ordering So You Can Skip The Line [Watch (HLS stream): Starbucks Launches Mobile Ordering So You Can Skip The Line](https://cdn.jwplayer.com/manifests/p970NEoe.m3u8) (1:43)  _Published 2014-12-04. Starbucks is rolling out a mobile ordering system that will allow customers to place an order on the go and skip the line at pick up._ --- Jul 27, 2023 5:36 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [3 Ways to Skip the Line at the Airport](/video/MXWrQ8Jo/) ### 3 Ways to Skip the Line at the Airport [Taco Bell Mobile Ordering Is Here | 2014 Taco Bell®](/video/v13HzBwK/) ### Taco Bell Mobile Ordering Is Here | 2014 Taco Bell® [Mystery ‘Dumb’ Starbucks Draws Huge Lines, Many Questions](/video/ernaaLjq/) ### Mystery ‘Dumb’ Starbucks Draws Huge Lines, Many Questions --- ## Transcript If that mile- long Starbucks line has kept you from getting your caffeine fix in the past, we've got some news that's sure to pep you up. Starbucks is going to let you circumvent that line all thanks to its new order and pay system. So how does it work? It seems simple enough. You make your food and beverage choices via the Starbucks app, choose the store where you'll pick up your order and tap to pay. The app will give you approximate wait times and send your order to the store as soon you pay. Starbucks has already rolled out the new feature in Portland, Oregon but the rest of the nation will have to wait until 2015. And while it's only available on iOS right now, the company says Android. We'll get it during a roll out, but while getting to skip that long line for your morning pick me up is sure to please. Speeding up your morning routine isn't the company's' only goal. in an interview with Wired, Starbucks Chief Digital Officer suggests the feature will bring in more business by eliminating. The pinch point of the line. Not to mention the fact Starbucks isn't the only food and beverage company experimenting with the mobile ordering and payment system. Taco Bell and Chipotle are two of several that come to mind. But we can't forget Starbucks is already kind of a champ when it comes to mobile payments. In a interview with the Oregonian Starbucks Chief Digital Officer said [ MUSIC ] We already have this huge momentum and success in terms of cards, loyalty and mobile and it's leveraging that momentum that we've added in this new feature, this new capability, it's actually a natural extension. And geek wire says Starbucks isn't done building out the service just yet, more features are on the way. They intend on learning from the experiences in Portland, and adding more features soon, like the ability to schedule a drink. 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