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# Lego Shortage: Everything Is NOT Awesome

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## Video: Lego Shortage: Everything Is NOT Awesome

[Watch (HLS stream): Lego Shortage: Everything Is NOT Awesome](https://cdn.jwplayer.com/manifests/oWPPqKbY.m3u8) (1:32)

![Lego Shortage: Everything Is NOT Awesome](https://cdn.jwplayer.com/v2/media/oWPPqKbY/poster.jpg?width=720)

_Published 2015-10-22. Lego says it might not have enough of those multicolored bricks for everyone this holiday season._


---

Jul 27, 2023 7:00 PM UTC

---

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## Transcript

Don't freak out, but everything is not awesome for Lego lovers. The toy maker says it might not have enough of those bricks of every shape and color for everyone this holiday season. Lego is apparently overwhelmed by demand, and is not taking any more orders in some European markets, including the company's native Denmark. But it looks like the US should be safe. A Lego spokesman told Mark at Watch we don't anticipate a problem in the American market. This has quickly been touted as a global problem but it's only an issue in some places in Europe. there's still no word as to which exact markets maybe without Legos this christmas.

But the company is working on building factories around the globe to make sure this Doesn't happen again. LEGO said Tuesday, it will expand three of its factories in Mexico, Hungary, and Denmark. The company has a fourth factory in the Czech Republic. And it is also building a factory in China to further expand there. Right now a factory in Mexico's northern city of Monterey supplies LEGO's to the US while three factories supply the European market. But it's not only the limit on manufacturing that's creating a shortage, the boost in sales in recent years also has something to do with it. [ MUSIC ] With The Leggo Movie in 2014, and the company's partnering with other strong brands, such as Star Wars, Marvel and DC Comics, the company's profits have jumped.

Relax everybody, I'm here. Batman. The Lego Movie even got an Oscar nomination for its theme song. And the song was featured in the award ceremony. Oh, and let's not forget the fake Oscar made out of Lego's.

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