--- title: A New Investing Service for Women | TIME description: Sallie Krawcheck explains her new automated investing service for women: Ellevest. canonical: https://time.com/video/oAL0jFdm/ og:title: A New Investing Service for Women og:description: Sallie Krawcheck explains her new automated investing service for women: Ellevest. og:url: https://time.com/video/oAL0jFdm/ og:image: https://cdn.jwplayer.com/v2/media/oAL0jFdm/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: A New Investing Service for Women twitter:description: Sallie Krawcheck explains her new automated investing service for women: Ellevest. twitter:image: https://cdn.jwplayer.com/v2/media/oAL0jFdm/poster.jpg?width=720 --- # A New Investing Service for Women > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: A New Investing Service for Women [Watch (HLS stream): A New Investing Service for Women](https://cdn.jwplayer.com/manifests/oAL0jFdm.m3u8) (2:41)  _Published 2016-05-17. Sallie Krawcheck explains her new automated investing service for women: Ellevest._ --- Jul 27, 2023 8:07 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [How Women Can Get Started Investing](/video/AdMn7XWb/) ### How Women Can Get Started Investing [SallieKrawcheck on PowerwomenTV](/video/6nTJ008W/) ### SallieKrawcheck on PowerwomenTV [Sallie Krawcheck on PowerwomenTV](/video/n5kkdVOV/) ### Sallie Krawcheck on PowerwomenTV --- ## Transcript I'm Megan Leonhart and I'm here with Sallie Krawheck. And we're here to talk about Ellevate today. Congratulations on the launch, Sallie. Thank you. So tell me a little bit about the platform. How is this different than other automated investment platforms that are already on the market and doing very well? Well, it is different because it focuses on women. And by that, I don't mean, look at our Pink site. And what hype. I'm a little embarrassed to tell you, for a long time when people told me I should do this I thought, And it's remedial financial education. [ LAUGH ] Because we hear so often women need more financial education. No, this is technologically driven Powerful algorithms, powerful technology, four patents pending, because it focuses on women, and in doing so it puts together full financial plans, individualized investment portfolios, that take into account some really important things. We women [ SOUND ] earn less than the guys do Our earnings peak earlier than the guys' do. We live longer than the guys do. These things really matter, particularly when you're planning for something like retirement. We're more risk- aware than the guys are. And we tend to think about investing not as a means to more money, but as a means to doing what we wanna do in life, like start a business. Buy a home, retire well. Do women really need a specialized, individual, unique, automated investing platform. We have others out there. They do an excellent job for us female investors. Darn those women. [ LAUGH ] Darn those women. You know we have a gender investing gap in this country. Right. And it costs women tens of thousands, hundreds of thousands, in some cases, millions of dollars Over the course of their lives. So the idea that you women, you just need to work harder. This is what we're offering. These are the existing offers. Just work harder. The other thing we do at L of S, which tested best of anything, is that when women fall off track for their goals- Right. Say that their 70 % probability of success goes to 60 or 55. Okay, okay. So still better than average. Right. What they told us they want us to do and we're doing, we reach out to them. And we say you fell off track. Right. Is this through a automated email? Email, email. Here's, personalized, we have a patent pending for this. Okay. We fell off track And here is what you need to do to get back on. Gotcha. Deposit another thousand bucks, retire two years later, etcetera, etcetera. More people working to solve this problem, to my mind, is good. Sounds like a plan. Well, Sally, thanks so much for sitting down with us, we really appreciate it today. 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