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# British Airways - The Happiness Blanket

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<!-- video src="https://cdn.jwplayer.com/manifests/ltdnnlGN.m3u8" -->
## Video: British Airways - The Happiness Blanket

[Watch (HLS stream): British Airways - The Happiness Blanket](https://cdn.jwplayer.com/manifests/ltdnnlGN.m3u8) (2:08)

![British Airways - The Happiness Blanket](https://cdn.jwplayer.com/v2/media/ltdnnlGN/poster.jpg?width=720)

_Published 2014-07-02. British Airways - The Happiness Blanket_


---

Jul 27, 2023 4:56 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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['People in Tears': Chaos at Airports as Thousands Stranded By British Airways Computer Problem](/video/OBfezhP7/)

### 'People in Tears': Chaos at Airports as Thousands Stranded By British Airways Computer Problem

[The Rescue of US Airways Flight 1549](/video/1bG8ZFmR/)

### The Rescue of US Airways Flight 1549

---


## Transcript

[ MUSIC ] What if there were something that could actually measure your well being while you fly. To put the experience of flying with us to the test, we invented the happiness blanket and conducted a unique live experiment a 30, 000 feet. Using portable neuro sensor technology, we developed a wearable device which measures the electrical fluctuations in the neurons of the brain identifying when the wear is experiencing a feeling of well being. This information is relayed via bluetooth to fiber optics woven into the blanket which visually indicate. What the wearer is feeling. When a person is stressed or anxious the blanket turns red.

When calm and relaxed it turns blue. We then conducted our experiment on actual flights between London and New York. And here is what we discovered. Initially, there are fluctuations as the passengers settle in. But there is a noticeable lift in the passenger's mood whilst enjoying food and drink. You can also see the variations in response to different types of films and entertainment. From comedy to thrillers [ MUSIC ] But most importantly, we discovered the unwavering sense of well- being created by being to sink into deep, undisturbed sleep. [ MUSIC ] So we know that all the enhancements we've made.

From the seat to the cuisine, entertainment and lighting have a positive affect on your mind and body, which means you can really see the difference when people fly with British Airways. [ MUSIC ]

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