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# New Google Feature Tracks Busiest Business Hours

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<!-- video src="https://cdn.jwplayer.com/manifests/ledPvz2M.m3u8" -->
## Video: New Google Feature Tracks Busiest Business Hours

[Watch (HLS stream): New Google Feature Tracks Busiest Business Hours](https://cdn.jwplayer.com/manifests/ledPvz2M.m3u8) (0:52)

![New Google Feature Tracks Busiest Business Hours](https://cdn.jwplayer.com/v2/media/ledPvz2M/poster.jpg?width=720)

_Published 2015-07-29. Google’s latest business search tweak tracks the best and worst times for in-store traffic._


---

Jul 27, 2023 6:36 PM UTC

---

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---


## Transcript

Now you can turn to Google to find out how long that line for your morning coffee is going to be. Popular times will now appear in business search results on most smart phones, so you'll have a better idea of when a given store is busy. The feature appears in listings for individual business locations and is based on Storable data per each store. While there aren't specific traffic numbers there is a scale of how busy a store is likely to be compared to other times. Now this probably won't be groundbreaking for every store. The lunch and dinner rush was A thing long before Google tracked it. But for in- and- out places, this could be useful, especially in cities.

Consider Lower Manhattan, where there's a Starbucks every few blocks. It's never been easier to comparison shop for the quickest latte. For now, the feature is available in Google searches on Android and Chrome, and Safari Google searches on iOS.

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