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# Breakfast War Between McDonald's And Taco Bell Grows

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<!-- video src="https://cdn.jwplayer.com/manifests/lS9nUHQK.m3u8" -->
## Video: Breakfast War Between McDonald's And Taco Bell Grows

[Watch (HLS stream): Breakfast War Between McDonald's And Taco Bell Grows](https://cdn.jwplayer.com/manifests/lS9nUHQK.m3u8) (1:12)

![Breakfast War Between McDonald's And Taco Bell Grows](https://cdn.jwplayer.com/v2/media/lS9nUHQK/poster.jpg?width=720)

_Published 2015-04-14. For a limited time, McDonald's in Northeastern Pennsylvania are letting customers exchange their Taco Bell breakfast receipts for one Egg McMuffin._


---

Jul 27, 2023 6:09 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[McDonald's All-Day Breakfast Isn't Just For Customers](/video/lN6IWAr1/)

### McDonald's All-Day Breakfast Isn't Just For Customers

[McDonald's, McMuffins, and All-Day Breakfast](/video/iTtp0qBo/)

### McDonald's, McMuffins, and All-Day Breakfast

[Taco Bell Takes Jabs At McDonald's In Ad For Breakfast Menu](/video/XiSUnI8p/)

### Taco Bell Takes Jabs At McDonald's In Ad For Breakfast Menu

---


## Transcript

Hang on to your receipt the next time you pick up a Taco Bell biscuit taco or AM Crunchwrap. Some McDonald's are letting customers exchange them for a free egg mcmuffin. That's right once per day, one Taco Bell breakfast receipt will nab you one egg mcmuffin. At least the McDonald's locations in Northeastern Pennsylvania from April 3rd to the 17th. It's just the latest salvo in can really only be described as a battle of the fast food breakfast, between Mickey D's and Taco Bell. [ MUSIC ] It's another perfect morning in the routine republic where happiness is eating the same breakfast. Taco Bell's latest ad campaign for its own breakfast menu bluntly compares McDonald's breakfast to a dystopian regime ruled by Egg McMuffin clowns.

And McDonald's has started experimenting with a 24- hour breakfast menu in the San Diego area. Noting this most recent move by McDonald's. One JNN Capital markets analyst writes, Clearly, at least some McDonald's folks are concerned about the potential competition at breakfast that Taco Bell could provide over time and maybe is providing right now. Just last month, Business Insider notes US sales dropped 4 % in February and fell much steeper than the 0. 7 % analysts had been expecting.

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