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# New Taco Bell App Is Fast Food’s Latest Attempt To Get Faster

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<!-- video src="https://cdn.jwplayer.com/manifests/jbP1RmxP.m3u8" -->
## Video: New Taco Bell App Is Fast Food’s Latest Attempt To Get Faster

[Watch (HLS stream): New Taco Bell App Is Fast Food’s Latest Attempt To Get Faster](https://cdn.jwplayer.com/manifests/jbP1RmxP.m3u8) (1:48)

![New Taco Bell App Is Fast Food’s Latest Attempt To Get Faster](https://cdn.jwplayer.com/v2/media/jbP1RmxP/poster.jpg?width=720)

_Published 2014-10-29. As if the term wasn’t already fast food, Taco Bell believes it’s now found a way for you to skip the lines and for the chain to grow that millennial customer base that’s been so resistant to fast food in the first place._


---

Jul 27, 2023 5:26 PM UTC

---

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### Crunchwraps From The Couch: Taco Bell Offers Delivery

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### Taco Bell Mobile Ordering Is Here | 2014 Taco Bell®

---


## Transcript

As if the term wasn't already fast food, Taco Bell believes it's now found a way for you to skip the lines, and for the chain to grow that millennial customer base that's been so resistant to fast food in the first place. Taco Bell unveiled a new app Tuesday that allows customers to place an order on their mobile devices. And skip lines to pick up there food. USA Today social media team notes Taco Bell introduced some menu items exclusive to the app. Props to the Bell for a very clever marketing strategy ahead of the app rollout going dark. All of the chain's official social media accounts literally went.

Black to keep the focus on the new app. Facebook, Twitter, even the YouTube channel deleted all content, save one Tuesday post. This is Tacobell. But, will the app work or like so many recent fast food experiments, get some early attention without largely impacting the brand? There was the McDonald's experiment in. Florida in August with 800 restaurants guaranteeing you'd get your food in one minute, or get a voucher for free food in the future. And of course, that chain also launched a Q & A ad campaign to dispel rumors about the qualities of its ingredients in meat. It's not hard to see why the big brands are trying to rebrand, with slumping profits.

McDonald's third- quarter earnings fell 30 %, though that quarter ended in September, and the new ad campaign launched only weeks ago. But the speed issue is perhaps the biggest one for fast- food chains. QSR magazine's annual Drive- Thru Performance Study, published this month, noted the slow- down trend appears to have continued this year with overall speed of service averaging nearly three and a half minutes compared to last year's three minutes. QSR notes the brands surveyed said premium menu items are the biggest source of slowing down service.

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