--- title: Alix Earle in Conversation | TIME description: Alex Earle is on the 2026 TIME 100 Creators list canonical: https://time.com/video/jOe5pDJs/ og:title: Alix Earle in Conversation og:description: Alex Earle is on the 2026 TIME 100 Creators list og:url: https://time.com/video/jOe5pDJs/ og:image: https://cdn.jwplayer.com/v2/media/jOe5pDJs/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Alix Earle in Conversation twitter:description: Alex Earle is on the 2026 TIME 100 Creators list twitter:image: https://cdn.jwplayer.com/v2/media/jOe5pDJs/poster.jpg?width=720 --- # Alix Earle in Conversation > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. 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Alex Earle is on the 2026 TIME 100 Creators list_ --- Jul 21, 2026 7:44 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [FlyDubai Pilot Arrested After Stabbing Another Pilot in Apparent Attempt to Crash, Netanyahu Says](/video/CvQiANFv/) ### FlyDubai Pilot Arrested After Stabbing Another Pilot in Apparent Attempt to Crash, Netanyahu Says [Scientists Warn 'Super El Niño' Expected To Be Strongest on Record](/video/0XXRJn7J/) ### Scientists Warn 'Super El Niño' Expected To Be Strongest on Record [7 Ways to Keep Your Brain Sharp As You Age](/video/IQ7Es8uv/) ### 7 Ways to Keep Your Brain Sharp As You Age --- ## Transcript People underestimate me a lot or think that I am just a dumb blonde. I guess we'll just have to prove them wrong over time. The Alex Cooper situation. All speculation. Is it something that you are going to talk about on the Netflix show? Yeah, it is something I'm going to talk about on the show, because that was one of the things in the beginning they wanted me to talk about, and I just really wasn't comfortable, I guess, like sharing everything. I don't really want to get into the details of it all. Um, and I kind of can't get into the details of it all right now. And then everything sort of unfolded the way it did while we were filming, and there was like a real serious struggle behind the scenes of emotions and what I was going with. I mean, is this my time that I've been waiting for to go? So like, I have so much information we could go. So I think being able to like, capture those moments that sometimes I think seem so like fun for people online. Say what you got to say girl on it. There's no NDA. Alex say. It. And it just feels like, you know, drama or here, like there are moments where it is hard behind the scenes, and I am happy that we were able to capture that. I'm sure you're aware that a lot of people guess about your political leanings online. Is that something you will ever address? I, you know, I have addressed it and I just don't think anyone listens. I have like, I think it was like, probably it was in my senior year of college. I came out and I was like, I am not a Trump supporter. Like, I personally don't support him and I don't get very political online. And that's my choice. And I think a lot of my reasoning for that too, is like, I also want to make sure because in the times in the past when I've been younger, I think I've gone online and like spoken before, I actually knew what I was speaking about. And I think it's really important for me to be educated on what I'm speaking on. Can you talk a little bit about having to remind yourself to show emotions? Yeah, I don't know. It's been something I've, I've dealt with my whole life is just the case of the RBF. I have a very, like outgoing, bubbly personality and that definitely like comes through in my vlogs or posts or whatever it is. We're ready to party. But when I'm not speaking, sometimes I'm just sitting there. I can look pretty miserable. How would you describe your brand? I would say the one thing with my content is I never have a plan for it, which can be good and bad at times, but it's sort of just like going off my day to day life and what's happening and then sharing it online. Look at that. I think I tried to structure myself on there for so long and put out this like perfected image or copy and paste what other people who were having viral moments were doing. And that never got me anywhere. Social media is so oversaturated, and I think that authenticity helps you stand out. What do you think is the biggest misconceptions that you've seen about yourself? There's a ton of misconceptions about me online. I would say dealing with stuff for real actives and the business sense. And people are like, oh, are you actually like involved? Or oh, you actually use this and like that stuff. Um, I think just baffles me because I feel like I've been pretty open and transparent about like being involved in every single detail and aspect of building the company. So these are all the raw materials in here. I think over time, people will learn that this is more than just, you know, slapping my name on a brand just because there is a real heart and passion in this whole entire project. For me. I'm curious what your thoughts are on responding to people and reading the comments. It's always tricky. It's like, don't read the comments, but also read the comments and see what's going on. I think you have to have like pretty thick skin to be in a position where you're constantly reading so many things about yourself and opinions. And personally, I think like my middle ground is I just read like the top chunk or I know it's like my audience and, you know, I want to hear from them. I want to respond to them. They're always the first to be there when I post. And I think it's really, really important. And it does make a difference to be engaged with your audience. Are you worried about AI content replacing content creators? I'm sure that there will be, you know, a huge wave of AI content creators. I've seen like a lot. There's like a little fruit. Love Island. Okay. This villa is insane. There's these shows that are going on, and I'm sure that will be something that people catch on to and it becomes a thing. But at the end of the day, you're going to know that it's not real. And I think that is ultimately going to lead to like a disconnect. And I, I'm not worried right now, but I don't know, maybe check back in two years and I will say something different. You mentioned a little bit before we started rolling about your dog. I started fostering dogs because I'm so passionate about adopting dogs and rescuing them, but I felt like I didn't have the time to actually have a dog of my own. So I thought I could foster dogs, give them like a platform and a spotlight for a second and find them at home. And she was the first dog I fostered, and I fell in love with her. So I just made the crazy decision to take her. But it was also the best decision. She's been used to airplanes, buses, cars. She's learning things the Alex way now. 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