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# McDonald's, McMuffins, and All-Day Breakfast

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<!-- video src="https://cdn.jwplayer.com/manifests/iTtp0qBo.m3u8" -->
## Video: McDonald's, McMuffins, and All-Day Breakfast

[Watch (HLS stream): McDonald's, McMuffins, and All-Day Breakfast](https://cdn.jwplayer.com/manifests/iTtp0qBo.m3u8) (1:21)

![McDonald's, McMuffins, and All-Day Breakfast](https://cdn.jwplayer.com/v2/media/iTtp0qBo/poster.jpg?width=720)

_Published 2015-07-23. McDonalds is looking to offer all-day breakfast as numbers continue to drop._


---

Jul 27, 2023 6:35 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[McDonald's Serves Breakfast All Day Now \(Minus Hash Browns\)](/video/jWZzL0BP/)

### McDonald's Serves Breakfast All Day Now (Minus Hash Browns)

[McDonald's All-Day Breakfast Isn't Just For Customers](/video/lN6IWAr1/)

### McDonald's All-Day Breakfast Isn't Just For Customers

[Breakfast War Between McDonald's And Taco Bell Grows](/video/lS9nUHQK/)

### Breakfast War Between McDonald's And Taco Bell Grows

---


## Transcript

Those late night McMuffin cravings might soon be satisfied. McDonald's is preparing to offer all day breakfast as early as October. And while McDonald's says test runs in California, Mississippi and Tennessee have been going well, restaurant operators aren't sure there'll be enough grill space for both breakfast And lunch and haven't made an official decision. This news comes after McDonald's sales once again slipped with reported revenue dropping 10 % year over year for the second quarter. This only adds to the chain's two year struggle as consumer tastes change. And food safety concerns grow.

So will all day breakfast be enough to turn things around? Maybe. It's been consumer's biggest request for a while now. But this isn't even close the first time McDonald's has tried to make a big change recently. It hired new Chief Executive Steve Easterbrook in January. The burger franchise also recently started the Ask Me Anything campaign. Creating more transparency between company and consumer / What part of the chicken is a chicken nugget? The popular secret menu concept was recently acknowledged, too. But having a McChicken with a McDouble, with some McNuggets in between two buns, isn't the healthy option consumers are wanting, and the burger's name isn't helping the company either.

So what should McDonald's do? Some consumers say they want better ingredients, while others want them to ditch the burger altogether. Maybe those all day breakfast fans are about to get their wish

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