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# Apple Announcement: iPhone 5S

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<!-- video src="https://cdn.jwplayer.com/manifests/iTsJVUkE.m3u8" -->
## Video: Apple Announcement: iPhone 5S

[Watch (HLS stream): Apple Announcement: iPhone 5S](https://cdn.jwplayer.com/manifests/iTsJVUkE.m3u8) (1:20)

![Apple Announcement: iPhone 5S](https://cdn.jwplayer.com/v2/media/iTsJVUkE/poster.jpg?width=720)

_Published 2013-09-10. Apple revealed the iPhone 5S and iPhone 5C during a press event at its corporate campus in Cupertino, Calif. Sept 10th._


---

Jul 27, 2023 3:43 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Apple iPhone 5s - Dreams Ad](/video/6uZtQyfq/)

### Apple iPhone 5s - Dreams Ad

[Apple's iPhone 5S and iPhone 5C: What You Should Know](/video/xWVkGCv3/)

### Apple's iPhone 5S and iPhone 5C: What You Should Know

[Apple Announcement: iPhone 5C](/video/0XXhxWA6/)

### Apple Announcement: iPhone 5C

---


## Transcript

And it is absolutely the most beautiful, stunning prone design in the industry. And this is what it looks. This is iPhone 5S. It's made of a high- grade aluminum with diamond cut chamfered edges, perfectly matched glass inlays. The team has carefully considered every detail to make this the most beautiful phone ever made and it is the gold standard in smartphones. It comes in 3 metal finishes- silver, gold and a new " space gray ". And there is so many innovations inside it. I'm going to tell you about 3 major ones today. The first is performance. We all want great performance in our devices and that's even hard to remember the old days, but performance meant big processing cards and graphic cards and power supplies and fans that define computing performance, but thank goodness we've moved beyond now.

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