--- title: Audi A3: Made for Millennials | TIME description: The new entry-level Audi is elegant and understated. Plus, it will read incoming text messages out loud for you. canonical: https://time.com/video/iNh2uny7/ og:title: Audi A3: Made for Millennials og:description: The new entry-level Audi is elegant and understated. Plus, it will read incoming text messages out loud for you. og:url: https://time.com/video/iNh2uny7/ og:image: https://cdn.jwplayer.com/v2/media/iNh2uny7/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Audi A3: Made for Millennials twitter:description: The new entry-level Audi is elegant and understated. Plus, it will read incoming text messages out loud for you. twitter:image: https://cdn.jwplayer.com/v2/media/iNh2uny7/poster.jpg?width=720 --- # Audi A3: Made for Millennials > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Audi A3: Made for Millennials [Watch (HLS stream): Audi A3: Made for Millennials](https://cdn.jwplayer.com/manifests/iNh2uny7.m3u8) (2:57)  _Published 2014-11-21. The new entry-level Audi is elegant and understated. Plus, it will read incoming text messages out loud for you._ --- Jul 27, 2023 5:32 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Here's What an Entry Level Maserati Looks Like](/video/yvmHCVJL/) ### Here's What an Entry Level Maserati Looks Like [Audi Autonomous Office Chair](/video/z5ZDUUNx/) ### Audi Autonomous Office Chair [Audi A7: Quiet Enough to Be a Library](/video/72Gz5jA6/) ### Audi A7: Quiet Enough to Be a Library --- ## Transcript [ MUSIC ] So over the past 10 years or so I've gotten to know the people who run Audi in the U. S. and the, a long time ago they said just keep an eye on us. We're improving the quality of our cars and at a certain point we're gonna make a lot of noise with em. And in the last couple of years, they have. Audi is growing every year, sales are up. And this year they've introduced a new A3. This is their entry level car. One they really want to attract millenniums with. They want to get these kids out of their RAV4 and Kia Soles into something real. So if you're trying to build a luxury car to appeal to Millenials, you have to make it pretty snazzy looking like this one, but you'd also want to have a great interactive package. And this one has one, it's called MMI. And you can talk to this car, you could. Actually write messages to it. So what do you get for a $ 30, 000 luxury car? Well, this is a fairly plain dashboard, yet it's elegant. It's understated. Now it does have some interesting touches. For instance, we have your interactive screen here, and it's controlled from this device here. And if you wanna navigate by it, you can write where you're going on this touch pad here. And it will navigate you through. So Audi has created an iPad with wheels. Here we have the Audi connect system. It's basically a wi- fi in the car. Getting very popular these days. So we can check on the weather. And of course, what would a car be today without a Facebook or a Twitter connection? Although I'd suggest you not do it while driving. So now one of the issues with this car is the backseat. It's a little cozy in here and if you try to get three people in here they better be fairly small. Okay. Now in the new Audi A3 the, the hatchback is gone. You've got a traditional Sedan and. Some reviewers have complained about the trunk space. I find it's perfectly adequate. The rear seats can fold down if you really wanna extend the space. So no problem for me. on this one. As far as the power in this car, this one has the. Higher powered 2. 0 liter 220 horsepower engine. You can also get a 170 horsepower 1. 8 liter engine, and there's also a diesel version. Any of these three engines is going to do the job for you. The, the 220 horsepower has a nice touch to it. The car has also dynamic driving mode, so you can drive in comfort mode. You can drive in automatic. I like the dynamic mode best. It's the most responsive off the pedal. But, if you back it into comfort mode then you're gonna get a really comfortable drive. [ MUSIC ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Audi A3: Made for Millennials","description":"The new entry-level Audi is elegant and understated. 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