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# The Nantucket Project: Conversation with Ken Lerer

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<!-- video src="https://cdn.jwplayer.com/manifests/hUecS0Ar.m3u8" -->
## Video: The Nantucket Project: Conversation with Ken Lerer

[Watch (HLS stream): The Nantucket Project: Conversation with Ken Lerer](https://cdn.jwplayer.com/manifests/hUecS0Ar.m3u8) (1:16)

![The Nantucket Project: Conversation with Ken Lerer](https://cdn.jwplayer.com/v2/media/hUecS0Ar/poster.jpg?width=720)

_Published 2014-09-27. The Nantucket Project: Conversation with Ken Lerer_


---

Jul 27, 2023 5:18 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[The Nantucket Project: Judy Smith](/video/wRwidb8Z/)

### The Nantucket Project: Judy Smith

[The Nantucket Project: Nancy Lublin](/video/gTlPPcK2/)

### The Nantucket Project: Nancy Lublin

[The Nantucket Project: Conversation with Lawrence Summers](/video/yQaTitHm/)

### The Nantucket Project: Conversation with Lawrence Summers

---


## Transcript

Let's talk on the east coast thing. So, so, can you, you've obviously done very well a couple of times in content and I can't think of how many times we've all heard the adage that, you know, the content business is a dead business, there's no money there, you've proven it wrong a couple of different times, what, what. What are you seeing now? Why is that the case? Are you still in on contie, long content, your short content? Obviously, I think you're probably a little bit long considering your role but. Well I actually think it's a spectacular time to invest in content. Now much better than when we started the Huffington Post or when I start Buzz Feed.

Mm- hm. And that's because I think that we're seeing 1980 to 1985 in the cable world. Right now in the digital world. So the pendulum that swings from distribution to content with every media industry in the history of mankind has now, I believe has swung back to content. That the distribution is built out. The social networks are built out. And, and now's a great time to invest in content. [ MUSIC ]

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