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title: Playboy Founder Hugh Hefner Has Died Aged 91 | TIME
description: Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91.
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og:description: Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91.
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twitter:description: Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91.
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# Playboy Founder Hugh Hefner Has Died Aged 91

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<!-- video src="https://cdn.jwplayer.com/manifests/gpJpS91i.m3u8" -->
## Video: Playboy Founder Hugh Hefner Has Died Aged 91

[Watch (HLS stream): Playboy Founder Hugh Hefner Has Died Aged 91](https://cdn.jwplayer.com/manifests/gpJpS91i.m3u8) (1:54)

![Playboy Founder Hugh Hefner Has Died Aged 91](https://cdn.jwplayer.com/v2/media/gpJpS91i/poster.jpg?width=720)

_Published 2017-09-28. Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91._


---

Jul 28, 2023 4:20 AM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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### Playboy Mansion Sells for Less Than Half of Asking Price

[Playboy Goes on Snowboards, Swears Off Nudes](/video/AncOoT7q/)

### Playboy Goes on Snowboards, Swears Off Nudes

[Watch: 10 Questions for Hugh Hefner](/video/WtTLo7Iw/)

### Watch: 10 Questions for Hugh Hefner

---


## Transcript

[ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ]

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