--- title: Game Changer: Sebastian Coe, Olympic Builder | TIME description: Olympic medalist Sebastian Coe, chair of the London 2012 Organizing Committee, hopes to build a legacy and use the power of the Games to "inspire change in all areas of life" canonical: https://time.com/video/gamZoXch/ og:title: Game Changer: Sebastian Coe, Olympic Builder og:description: Olympic medalist Sebastian Coe, chair of the London 2012 Organizing Committee, hopes to build a legacy and use the power of the Games to "inspire change in all areas of life" og:url: https://time.com/video/gamZoXch/ og:image: https://cdn.jwplayer.com/v2/media/gamZoXch/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Game Changer: Sebastian Coe, Olympic Builder twitter:description: Olympic medalist Sebastian Coe, chair of the London 2012 Organizing Committee, hopes to build a legacy and use the power of the Games to "inspire change in all areas of life" twitter:image: https://cdn.jwplayer.com/v2/media/gamZoXch/poster.jpg?width=720 --- # Game Changer: Sebastian Coe, Olympic Builder > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Game Changer: Sebastian Coe, Olympic Builder [Watch (HLS stream): Game Changer: Sebastian Coe, Olympic Builder](https://cdn.jwplayer.com/manifests/gamZoXch.m3u8) (5:03)  _Published 2011-12-20. Olympic medalist Sebastian Coe, chair of the London 2012 Organizing Committee, hopes to build a legacy and use the power of the Games to "inspire change in all areas of life"_ --- Jul 27, 2023 3:20 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Rio's Olympic Legacy](/video/6tfy83Ji/) ### Rio's Olympic Legacy [Two Russian Olympic Gold Medalists Deny Doping Claims ](/video/WDygm0lG/) ### Two Russian Olympic Gold Medalists Deny Doping Claims [Sebastian Coe Speaks to CNN's Amanda Davies Ahead of IAAF Vote](/video/7TPFMdKz/) ### Sebastian Coe Speaks to CNN's Amanda Davies Ahead of IAAF Vote --- ## Transcript [ MUSIC ] And I get asked the question about previous games and successful previous games. I tend to think like a magpie as the chair of an organizing committee. I, I want the forensic eye for detail. For the company in Beijing. I want the party atmosphere of Sydney. And the athlete- lead atmosphere that spilled from the venues into the street. And the way I think I tend to answer the question, what will be different. It'll be different because London's different. That's the beauty of the games. London has 200 different communities, 300 different languages are spoken. It has a global reach that exceeds almost any other Olympic city that's gone before it. I think the regeneration of East London has been, for me, probably the most extraordinary part of this project. It's standing with the IOC and with all our current client groups on a pretty desolate, de contaminated, poisoned underdeveloped, economically challenged 600 acres of East London, and trying to explain that, actually, within seven years, we would have 3000 homes, a school, a hospital, world class venues, a landscape that was clean, and rivers that people could really enjoy, use, and work in. well, it's probably stretching the imagination to about its break point. Legacy is probably the most overused word currently in the Olympic lexicon. In sports participation, it means getting more young people playing sport at a sustainably higher level than they were pre- 2005. In Paralympic terms, I want the Paralympic games to change public attitude. I want London to be remembered for delivering a game sustainably and responsibly. We bid at the high water mark in the world economy, but we still had a vision, even when the economy was bubbling along nicely of delivering it in, in a different way. Yes, some of this is a challenge. Large global cities delivering gains will always have challenges. In, in terms of transport, so all the time, making sure people know what we're doing and why we're doing it and when we're doing it. Of course, in a global city the size and scope and scale and interest of London, transport and security is always going to be, you know, two large meaty parts of the project. My mindset was very simple. It was not to be afraid to challenge orthodoxes. To do, do it slightly differently. For people to recognize that London was going to talk about legacy. It was going to talk about young people. It was going to talk about sport. I wanted us to be bold, and optimistic, challenging on occasions, but always providing some solutions, which inevitably are global. [ MUSIC ] The Olympic Games is by a distance the largest part of the four year calendar, you know, in, in, in the life cycle of the competitor. You wake up as a competitor on January 1st in an Olympic year and you feel entirely different from January 1st on the three previous years. And you are aware that this is what you're going to be judged by. I think the measurements of success of the games is clearly an amalgam of a number of things. Yes, of course, you want good home performances. And that's important, because for every one of those big indelible moments, you want to be able to convert hundreds of thousands of more kids to take up the sport that has to be the catalytic fate. I want the very best games in an orderly, organized fashion that I can possibly create. And our team to wake up every morning thinking of nothing other than delivering their games in a fantastic way. But people need to know that this was an Olympic city. We were very proud to be an Olympic city and we've made that city work beyond the Olympic Games. 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