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# Twitter Says It's Bigger Than Facebook, In Some Ways

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<!-- video src="https://cdn.jwplayer.com/manifests/gChoEZ14.m3u8" -->
## Video: Twitter Says It's Bigger Than Facebook, In Some Ways

[Watch (HLS stream): Twitter Says It's Bigger Than Facebook, In Some Ways](https://cdn.jwplayer.com/manifests/gChoEZ14.m3u8) (0:57)

![Twitter Says It's Bigger Than Facebook, In Some Ways](https://cdn.jwplayer.com/v2/media/gChoEZ14/poster.jpg?width=720)

_Published 2015-09-18. Twitter might have a larger audience than Facebook, if you count more than just registered users._


---

Jul 27, 2023 6:50 PM UTC

---

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---


## Transcript

Twitter says it's bigger than Facebook, as long as you tilt your head and squint at the right numbers. That is, not the registered user numbers. Facebook is more than four times larger than Twitter by that metric. Speaking at a recent tech conference, Twitter CFO Anthony Noto said, you have to look. Beyond sign ups. We have other audience numbers that no one talks about. If you add them up, it's a big number. In fact, in some scenarios, you could argue that it's bigger. This counts people who hit Twitter's website without logging in or see Twitter content in search results, television, advertisements, and other media.

And as a writer at Quartz notes, it might be missing the point. Artificially inflating user counts is ultimately meaningless if it doesn't translate to top- line growth. That's what the shareholders want after all. Twitter has posted net losses every quarter since its IPO. And of course, there's nothing to stop Facebook from breaking out the same math Twitter is using. It would probably be much larger than its registered base, that way too.

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