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description: Although the company announced worldwide sales for 2014 grew three percent — and that still makes Toyota the world’s top seller — the Japanese automaker also projected sales in 2015 to drop a percent.
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# Toyota Predicts 2015 Sales Drop, Days As Top Seller Numbered?

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<!-- video src="https://cdn.jwplayer.com/manifests/g1viNWA6.m3u8" -->
## Video: Toyota Predicts 2015 Sales Drop, Days As Top Seller Numbered?

[Watch (HLS stream): Toyota Predicts 2015 Sales Drop, Days As Top Seller Numbered?](https://cdn.jwplayer.com/manifests/g1viNWA6.m3u8) (1:30)

![Toyota Predicts 2015 Sales Drop, Days As Top Seller Numbered?](https://cdn.jwplayer.com/v2/media/g1viNWA6/poster.jpg?width=720)

_Published 2015-01-21. Although the company announced worldwide sales for 2014 grew three percent — and that still makes Toyota the world’s top seller — the Japanese automaker also projected sales in 2015 to drop a percent._


---

Jul 27, 2023 5:47 PM UTC

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## Transcript

[ NOISE ] Toyota's days atop the sales car pyramid may be numbered as the company announced it's projected sales for 2015. Although the company announced worldwide sales for 2014 grew 3 % and that still makes Toyota the world's top seller. The Japanese automaker also projected sales in 2015 to drop a percent. It's the first time in 15 years Toyota projected worldwide sales to drop. Much of that is due to what the company believes will be significantly lower demand in Japan. Those numbers have plenty of analysts predicting Volkswagen will soon be the world's number one auto brand. The German manufacturer just announced.

2014 sales came only 90, 000 vehicles shy of Toyota. Volkswagen's made no secret of it's expansion efforts in trying to unseat Toyota as the top seller. But some aren't so sure giving up the car sales title would be such a bad thing for Toyota. The company didn't even release projections in. Denied because of the financial crisis and massive over supply of unsold cars underlying the need for measured growth. As a Moody's analyst told Bloomberg their focus is not number one. Toyota is more concerned about keeping profitability than chasing numbers. So, for coming years, I wouldn't be surprised to see Toyota selling fewer cars than VW, so company execs appear to be tipping their hat toward their own slogan of moving forward, just not so fast the money can't keep up.

Toyota has been the world's top seller since it unseated GM in 2012. [ MUSIC ]

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