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# Bet’s On: The Numbers Behind Super Bowl Betting

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## Video: Bet’s On: The Numbers Behind Super Bowl Betting

[Watch (HLS stream): Bet’s On: The Numbers Behind Super Bowl Betting](https://cdn.jwplayer.com/manifests/ffsyI16p.m3u8) (1:45)

![Bet’s On: The Numbers Behind Super Bowl Betting](https://cdn.jwplayer.com/v2/media/ffsyI16p/poster.jpg?width=720)

_Published 2015-01-27. With billions in illegal gambling and dozens of ridiculous prop bets, a lot of money is swirling around the Super Bowl._


---

Jul 27, 2023 5:49 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[How All Those Super Bowl Bets Worked Out](/video/foiS32U5/)

### How All Those Super Bowl Bets Worked Out

[The Numbers Behind the Super Bowl](/video/m5zKLPaw/)

### The Numbers Behind the Super Bowl

[The Stupidest Super Bowl Bet](/video/jKjiAyHt/)

### The Stupidest Super Bowl Bet

---


## Transcript

We make a healthy wager you're going to watch the Super Bowl, and a lot of other people are, too. Some of them have a little money riding on the game. According to a first ever report from the American Gaming Association, Americans will illegally bet some 3. 8 billion dollars. That's with a B on the Super Bowl this year. Add that to an average of around $ 100 million gambled legally, and you're looking at a grand total of nearly $ 4 billion wagered on the big game. So, yeah. A lot of money going around. And so far most of it is apparently going the way of the New England Patriots. The director of specialty games for Las Vegas is Caesars Entertainment told Seattle's King, right now everybody's been betting the Patriots.

Which isn't terribly surprising. According to Vegas. com the Patriots are currently a slim one point favorite over the Seahawks. Those odds weren't always in the Patriots favor though. As business insider reports immediately after winning their respective conference championship games, Vegas had the Seahawks as a 2. 5 to three point favorite over the Patriots. Those initial odds quickly shifted and could have skewed how the betting will ultimately pan out. The Insider writes the usually smarter gamblers felt the opening line with the Seahawks favored was a terrible line and immediately put a ton of money on the Patriots.

Clearly, betting on one of the two teams can be tricky business. If that's not your thing, there are plenty of other wagers you can make. Known as prop bets, Vegas offers odds on everything, from what color Katy Perry's hair will be at the start of the halftime show to Bill Belichick's hoodie. Sleeved or sleeveless and what color? And our personal favorite. Which will be higher, Russell Wilson's passing yards or the average price of gas the day after the game? Very creative. The big game will air Sunday February 1st at 6: 30 Eastern Time but we wager you'll have a good time watching it, bat or no bat.

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