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# ADM to Buy ‘Natural’ Ingredients Company for $3 Billion

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<!-- video src="https://cdn.jwplayer.com/manifests/eavOv4fY.m3u8" -->
## Video: ADM to Buy ‘Natural’ Ingredients Company for $3 Billion

[Watch (HLS stream): ADM to Buy ‘Natural’ Ingredients Company for $3 Billion](https://cdn.jwplayer.com/manifests/eavOv4fY.m3u8) (1:07)

![ADM to Buy ‘Natural’ Ingredients Company for $3 Billion](https://cdn.jwplayer.com/v2/media/eavOv4fY/poster.jpg?width=720)

_Published 2014-07-07. Archer Daniels Midland said Monday it will buy Swiss ingredients company Wild Flavors for $3 billion. The deal is expected to close by the end of 2014._


---

Jul 27, 2023 4:57 PM UTC

---

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## Transcript

Illinois based Agricultural Giant Archer Daniels Midland announced Monday it will purchase Swiss company Wild Flavors for roughly 3 billion dollars. Wild Flavors is a food ingredients maker that specializes in natural ingredients. ADM says it will combine Wild Flavors with its specialty ingredients division. ADM CEO said in his statement, it's consistent with our long- term strategy to diversify the crops we process and expand and diversify our product portfolio. But according to the Wall Street Journal, it's more than that. It says, the deal also taps into a global trend for eating natural foods products made without artificial colorings and flavorings.

Nielson's numbers showed foods labeled natural brought in more than $ 40 billion in the U. S. in 2013. That said ADM will be without one of Wild Flavor's major brand names Capri Sun. Bloomberg reports the juice drink, which was taken over by Wild Flavors in 2012 will remain under the ownership of the Wild family. The deal is still subject to regulatory approval. Should it pass, ADM will not only absorb Wild Flavors, but it will also take on Wild's roughly $ 135 million debt. The acquisition is expected to close by the end of this year. I'm Lauren Dorus. Thanks for watching

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