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# Walmart Shipping Service to Compete With Amazon Prime

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<!-- video src="https://cdn.jwplayer.com/manifests/dLHLsnPa.m3u8" -->
## Video: Walmart Shipping Service to Compete With Amazon Prime

[Watch (HLS stream): Walmart Shipping Service to Compete With Amazon Prime](https://cdn.jwplayer.com/manifests/dLHLsnPa.m3u8) (1:29)

![Walmart Shipping Service to Compete With Amazon Prime](https://cdn.jwplayer.com/v2/media/dLHLsnPa/poster.jpg?width=720)

_Published 2015-05-14. Walmart is testing subscription shipping, but a limited rollout means Amazon will keep a comfortable lead in the e-commerce space._


---

Jul 27, 2023 6:15 PM UTC

---

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---


## Transcript

Walmart wants to get into subscription shipping services, and is ready to undercut Amazon to do it. The information reports Walmart's service code named Tahoe would offer products for delivery in three days or less for an annual fee of $ 50. Amazon's Prime service goes for $ 99 a year, but it gets customers faster two- day shipping and a wide array of streaming media and other perks. A spokesman for Walmart told Bloomberg the service would start with an invite only testing phase in a select number of markets. None of which have been announced. In other words, it's a toe in the water, but to hear the analysts tell it, Walmart needs to make more permanent changes to stay relevant.

One who talked with CNBC pointed to the hottest products of 2014, household goods The fastest growing category in terms of online growth was consumer product goods so it's bounty, it's Cheerios, it's tide. That's the heart of Walmart and they need to do it to compete .

>> Tahoe is the latest in a series of attempts to better compete with the rising popularity of e- commerce. See Walmart pickup, where customers, in certain markets, can send online orders for groceries and pick them up at a later date, and Walmart's website, which it overhauled last year with better search and mobile support. But it's still playing catchup. Amazon still has more than double the online pull, boasting 168 million monthly unique visits to its website in the third quarter of 2014. To Walmart's 73 million. Walmart spokespeople say Tahoe will roll out to markets unknown this summer.

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