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# 'Sharknado' And 'Shark Week' Fueling Sharky Sales

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<!-- video src="https://cdn.jwplayer.com/manifests/dEJpc1u2.m3u8" -->
## Video: 'Sharknado' And 'Shark Week' Fueling Sharky Sales

[Watch (HLS stream): 'Sharknado' And 'Shark Week' Fueling Sharky Sales](https://cdn.jwplayer.com/manifests/dEJpc1u2.m3u8) (1:01)

!['Sharknado' And 'Shark Week' Fueling Sharky Sales](https://cdn.jwplayer.com/v2/media/dEJpc1u2/poster.jpg?width=720)

_Published 2014-07-31. Businesses are looking to cash in on selling their shark-themed products as “Sharknado 2: The Second One” and “Shark Week” hit TV lineups._


---

Jul 27, 2023 5:05 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Watch: Sharknado 3: Oh Hell No trailer](/video/vj4Qtsec/)

### Watch: Sharknado 3: Oh Hell No trailer

[Shark Week By The Numbers](/video/pHnk1G13/)

### Shark Week By The Numbers

[Sharknado 2: The Second One Official Trailer #1 \(2014\)](/video/1YvcZK3K/)

### Sharknado 2: The Second One Official Trailer #1 (2014)

---


## Transcript

There are sharks everywhere, or so it seems. Wednesday night marked the debut of Syfy's asylum thriller / unrealistic plotline movie, Sharknado 2: The Second One. They're getting closer. Aah! And we know Discovery Channel's Shark Week isn't too far behind thanks to this equally ridiculous commercial featuring Rob Lowe. So sharky. And no one wants to miss out on that. Dad what are you doing? It's shark week. So no businesses are riding the wave and infesting the chum filled shark waters with shark ideas of their own, Everyone from Dunkin Donuts, to soap creators, to fashion designers are getting in on the action.

But you might be asking yourself why such a surge in sharks? Well it likely has to do with just how well both SharkNato and Sharkweek do on social media. Both credit social media, especially Twitter and Facebook, for their success. And we all know companies go ga ga for those hash tags and retweets. In February, Esurance bought the first commercial after the Superbowl. Saving the company about $ 1. 5 million. They then offered that cash to one lucky fan for tweeting # EsuranceSave30. That resulted in a flood of tweets from millionaire hopefuls. And some even dubbed it the winner of the Super Bowl Twitter war.

Sharknado 2, the second one, already scored rave social media reviews in its debut. Discovery's Shark Week will have to wait until August 10th to see if it has the same success

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