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title: Watch The 2016 Apple Special Event In Two Minutes  | TIME
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# Watch The 2016 Apple Special Event In Two Minutes

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<!-- video src="https://cdn.jwplayer.com/manifests/cmCRvaw0.m3u8" -->
## Video: Watch The 2016 Apple Special Event In Two Minutes

[Watch (HLS stream): Watch The 2016 Apple Special Event In Two Minutes](https://cdn.jwplayer.com/manifests/cmCRvaw0.m3u8) (2:02)

![Watch The 2016 Apple Special Event In Two Minutes](https://cdn.jwplayer.com/v2/media/cmCRvaw0/poster.jpg?width=720)

_Published 2016-09-07. Apple unveils the iPhone 7 and 7 Plus, the swim-proof Apple Watch Series 2, and wireless headphones._


---

Jul 27, 2023 8:44 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Apple Announces the iPhone 7: Everything to Know](/video/U8yncKme/)

### Apple Announces the iPhone 7: Everything to Know

[Apple's Unveil in Two Minutes](/video/AmNcVFHl/)

### Apple's Unveil in Two Minutes

[Apple Unveils New, Bigger iPhones](/video/zMGdD4vh/)

### Apple Unveils New, Bigger iPhones

---


## Transcript

Thank you so much for helping me get to the key note. I can't think it of. Listen, the least I can do. Morning. [ MUSIC ] Collect as many coins as you can and get to the flagpole at the end of the level Before time runs out. What's different is that you can play the game one- handed for the very first time. We call it Apple Watch Series 2, and it has been completely re- engineered, and Apple Watch Series 2 is swim- proof. We use the speaker itself to eject the water. It makes all the things you do every day so much better. There's an optical image stabilizer in all iPhone 7 and 7 Plus. Helps steady from shaking hands.

There's a new six element lens so you get a sharp image without 1. 8 aperture. It's plus a second camera. There's now two 12 megapixel cameras built in the iPhone 7 Plus. With iPhone 7 and 7 plus, we're moving to connecting them over lightning. Now we know there are people in the world who do have some analog, old connected devices out there. So, we've also made this, it's an adaptor, lightning to many phoneo audio adapter. We are so excited to show you a new product from Apple, called Apple. Earpods. You simply, put a pair of your earpods near your iPhone and you open the case. The user interface pops up and says connect and you tap connect, and that's it.

There's no step 2, there's nothing else to do, we simply connect. Or if you want to use one just to talk to Siri or make a phone call, it automatically routes the audio That costs whatever you choose to do. There's no buttons, there's no switching, there's no pairing, there's no unpairing. Those things are of the past. Please check it out and get your hands on these products. Thank you. [ APPLAUSE ] [ BLANK_AUDIO ]

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