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# Details Emerge On HBO Subscription Streaming Service

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<!-- video src="https://cdn.jwplayer.com/manifests/ckotG74v.m3u8" -->
## Video: Details Emerge On HBO Subscription Streaming Service

[Watch (HLS stream): Details Emerge On HBO Subscription Streaming Service](https://cdn.jwplayer.com/manifests/ckotG74v.m3u8) (1:26)

![Details Emerge On HBO Subscription Streaming Service](https://cdn.jwplayer.com/v2/media/ckotG74v/poster.jpg?width=720)

_Published 2015-03-05. HBO's subscription streaming service may see an April launch. The service will reportedly cost $15 a month and will likely be available on Apple TV._


---

Jul 27, 2023 6:00 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[HBO Streaming Service Will Be Exclusively Available on Apple TV](/video/qYWgqGnH/)

### HBO Streaming Service Will Be Exclusively Available on Apple TV

[HBO's Stand-Alone Streaming Service Targeted for April](/video/CFRmdHWd/)

### HBO's Stand-Alone Streaming Service Targeted for April

[Streaming Service War Continues With HBO GO and Netflix](/video/MPgKVpKu/)

### Streaming Service War Continues With HBO GO and Netflix

---


## Transcript

Some new details on HBO's streaming service, courtesy of International Business Times. It's expected to cost $ 15 / month, will be called HBO NOW, and will launch in April alongside the season premier of Game of Thrones. But despite that interest peeking bit of information, it's one other morsel that seems to be making the headlines. Apple and HBO are said to be discussing a partnership for the launch of HBO Now that would see the streaming service appear on Apple TV. HBO's current streaming service, HBO Go, is already available on Apple TV. But the only way to gain access to premium content on Go is by way of a cable or satellite TV subscription.

HBO Now of course won't require a separate subscription through DirecTV, Comcast or the like. Now if any of you cord cutters out there aren't using the AppleTV. Don't stress. The Business Times report says HBO wants its new service on a whole load of platforms. Amazon, Xbox and Roku, to name a few. Once it launches, HBO Now will join a quickly growing list of subscription services. A writer from Fortune reminds us Dish Network recently announced Sling TV, a subscription service that made headlines for its ESPN offerings. There's also CBS All Access, Hulu, and a rumored NBCU streaming service. Not to mention the 799 pound gorilla in the room, Netflix.

Basically HBO Now's got its work cut out for it. Well, then again Game of Thrones. Am I right?

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