--- title: Apple Watch Event In Under 2 Minutes | TIME description: The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market. canonical: https://time.com/video/b7He6KZp/ og:title: Apple Watch Event In Under 2 Minutes og:description: The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market. og:url: https://time.com/video/b7He6KZp/ og:image: https://cdn.jwplayer.com/v2/media/b7He6KZp/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Apple Watch Event In Under 2 Minutes twitter:description: The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market. twitter:image: https://cdn.jwplayer.com/v2/media/b7He6KZp/poster.jpg?width=720 --- # Apple Watch Event In Under 2 Minutes > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Apple Watch Event In Under 2 Minutes [Watch (HLS stream): Apple Watch Event In Under 2 Minutes](https://cdn.jwplayer.com/manifests/b7He6KZp.m3u8) (1:55)  _Published 2015-03-09. The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market._ --- Jul 27, 2023 6:01 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Apple iPad Pro](/video/UujMLTlv/) ### Apple iPad Pro [Apple introduces Apple iPad Pro](/video/MOBpWXm6/) ### Apple introduces Apple iPad Pro [Apple introduces iPad air 2](/video/kEzV5koU/) ### Apple introduces iPad air 2 --- ## Transcript We are thrilled to be here this morning to announce our stand alone streaming service, HBO NOW. All you need to get HBO NOW is a broadband connection and an Apple device. Today, we're proud to announce Research Kit. Research Kit is a software framework made specifically for medical research. And it Turns iPhone and HealthKit into powerful diagnostic tools We challenge ourselves to Reinvent the notebook. [ APPLAUSE ] This is the lightest Mac we have ever made and even at its thickest point it's just 13. 1 mm thin. The Force Touch trackpad. There's a glass multi- touch surface, for the team designed this new MacBook to be the first fanless MacBook ever. One connector supports USB data, display port, power, HDMI, VGA. All through one connector. Can you even see it? [ LAUGH ] I can even feel it. Apple Watch is the most personal device we have ever created, right from your wrist you can receive messages. You can also tap your watch to get your friends attention. You can even check. Your heart rate. You can also, with the built in speaker and microphone, you can receive calls on your watch. The first collection, the Apple Watch Sport, starts at only $ 349. The Apple Watch Collection starts at only $ 549. And ranges to $ 1, 049 depending upon your selection of the watch band. Now the Apple Watch Edition is something unbelievably unique. It is priced from $ 10, 000. [ MUSIC ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch Event In Under 2 Minutes","description":"The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/b7He6KZp/poster.jpg?width=720","uploadDate":"2015-03-09T20:43:58.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/b7He6KZp.m3u8","embedUrl":"https://time.com/video/b7He6KZp/","duration":"PT1M55S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/b7He6KZp/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```