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# Super Bowl Commercial: Budweiser

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<!-- video src="https://cdn.jwplayer.com/manifests/ZRgVc5gK.m3u8" -->
## Video: Super Bowl Commercial: Budweiser

[Watch (HLS stream): Super Bowl Commercial: Budweiser](https://cdn.jwplayer.com/manifests/ZRgVc5gK.m3u8) (1:00)

![Super Bowl Commercial: Budweiser](https://cdn.jwplayer.com/v2/media/ZRgVc5gK/poster.jpg?width=720)

_Published 2016-02-02. descr descr_


---

Jul 27, 2023 7:33 PM UTC

---

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[All Videos](https://time.com/video/)

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[The Sexiest Super Bowl Commercials](/video/o1VOWUNq/)

### The Sexiest Super Bowl Commercials

---


## Transcript

That would be lovely. Hello, I'm Helen Mirren, a notoriously frank and uncensored British lady. The collective, we are dumbfounded that people still drive drunk, so I'll sum it up like this. If you drive drunk, simply put Are a short- sighted, utterly useless, oxygen wasting, human form of pollution. A Darwin Award deserving, selfish coward. If your brain was donated to science, science would return it, so stop it. Now, the chances are you're a fun, solid, respectable human being. Don't be a pillock. Your friends and family thank you, the friends and family of other drivers thank you, your future self thanks you.

This is supposed to be fun. Cheers. Nice and cold.

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