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* Entertainment

# Mauric Harris: "Capitalism doesn't care about your creativity"

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<!-- video src="https://cdn.jwplayer.com/manifests/XsgPegWn.m3u8" -->
## Video: Mauric Harris: "Capitalism doesn't care about your creativity"

[Watch (HLS stream): Mauric Harris: "Capitalism doesn't care about your creativity"](https://cdn.jwplayer.com/manifests/XsgPegWn.m3u8) (1:09)

![Mauric Harris: "Capitalism doesn't care about your creativity"](https://cdn.jwplayer.com/v2/media/XsgPegWn/poster.jpg?width=720)

_Published 2026-07-20. Content creator Maurice Harris spoke with TIME at the 2026 Cannes Lions International Festival of Creativity_


---

Jul 20, 2026 6:19 PM UTC

---

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### Behind the Scenes of Benedict Cumberbatch's TIME Cover Shoot

---


## Transcript

One of my major pillars is capitalism doesn't care about your creativity. Hi, I'm Maurice Harris and I'm here at Cannes Lion with time, when I finally realized that, like my being a creative that also runs a business, that those two are not the same. They're not inextricably linked. They can be two different things. Um, and if I have the understanding that capitalism doesn't care about my creativity, then I can make sure I have something creative for myself. Um, that is my baby. And I don't get so emotionally attached to the creative professional work that I do. I think it really is a, a grand distinction that, um, creatives really, really need to have in this day and age because of course we want to be paid for our creativity, but we also can't be butt hurt when the person that's paying us doesn't like the color that you picked.

You know, it's like not personal. It's not about you. Um, however, having a place for your creative expression is very important because we're sensitive. We're like, we're little soft beings and we need a hug, you know? So make sure you have somebody to give you a hug and then go do your creative work.

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