--- title: Brene Brown: Rising Strong | TIME description: Brene Brown: Rising Strong canonical: https://time.com/video/Xm9YvVrb/ og:title: Brene Brown: Rising Strong og:description: Brene Brown: Rising Strong og:url: https://time.com/video/Xm9YvVrb/ og:image: https://cdn.jwplayer.com/v2/media/Xm9YvVrb/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Brene Brown: Rising Strong twitter:description: Brene Brown: Rising Strong twitter:image: https://cdn.jwplayer.com/v2/media/Xm9YvVrb/poster.jpg?width=720 --- # Brene Brown: Rising Strong > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Brene Brown: Rising Strong [Watch (HLS stream): Brene Brown: Rising Strong](https://cdn.jwplayer.com/manifests/Xm9YvVrb.m3u8) (1:56)  _Published 2015-09-09. Brene Brown: Rising Strong_ --- Jul 27, 2023 6:46 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Not Sorry ShineStrong Pantene](/video/bSWieTJT/) ### Not Sorry ShineStrong Pantene [RISE](/video/YAAwl6nK/) ### RISE [How to Create Strong Passwords](/video/cFx2EIUZ/) ### How to Create Strong Passwords --- ## Transcript When failure doesn't hurt, it's not failure. [ NOISE ] [ SOUND ] Oh, there's contact, Stewart into the middle of the pack and over. When I look back on a failure [ MUSIC ] [ INAUDIBLE ] Where I really gave it everything. And I stayed in my values. And I did what I thought was right, and I failed. It hurts, but it's not the same as when I look back on the failures of my life. Where I tried to hedge my bets, thinking it would hurt less if I lost. Those are the most painful, for sure. If the failure changes how we think about ourselves. Then we need to dig into it. Failure is a short walk to shame. Shame hates having words wrapped around it. Shame needs three things to grow exponentially. Secrecy, silence, and judgement. But you start talking about, and you start talking the emotional landscape of failure. Then you've got change. [ MUSIC ] If you cannot manage discomfort, that sends you barreling into perfectionism, excuse making, blame, rationalizing, fixing it, cleaning it up without taking away the key learnings from a failure or a Disappointment. And our brain is wired for survival above all else. When our brain perceives a threat, our brain scrambles to make sense of it. And if it can make sense of it very quickly, we're rewarded chemically. The problem is that we're rewarded regardless of the accuracy of the story we make up. And so these stories drive out emotions, which drive our thinking and our behaviour. But we don't want to be victims in the story. We don't even want to be heroes in the story. We want to the author of the story. And you can't do that unless you own a story and dig in to it. [ SOUND ] ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Brene Brown: Rising Strong","description":"Brene Brown: Rising Strong","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Xm9YvVrb/poster.jpg?width=720","uploadDate":"2015-09-09T14:03:08.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Xm9YvVrb.m3u8","embedUrl":"https://time.com/video/Xm9YvVrb/","duration":"PT1M56S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/Xm9YvVrb/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```