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* Tech

# What Do TIME100 Innovators Wish More People Understood About AI?

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TIME digital-only is $20 for one year. Print and digital is from $29 for one year, or $49 for two years. Both plans can be cancelled at any time. Subscriptions are at time.com/subscribe-agent.

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The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent.

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TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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## Video: What Do TIME100 Innovators Wish More People Understood About AI?

[Watch (HLS stream): What Do TIME100 Innovators Wish More People Understood About AI?](https://cdn.jwplayer.com/manifests/XDqjo70m.m3u8) (2:15)

![What Do TIME100 Innovators Wish More People Understood About AI?](https://cdn.jwplayer.com/v2/media/XDqjo70m/poster.jpg?width=720)

_Published 2023-09-06. TIME100 Innovators share the thing they wish more people understood about AI._


---

Feb 16, 2024 5:18 PM UTC

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## Transcript

As often described as something alien. However, I prefer to think about it as us and aggregate. It's a Monumental Collective accomplishment trained on all of the human knowledge that's archives online. Human should get more credit and we're working on that. One thing that I love sitting out like to understand better about AI. Is it a I like many other forms of technology? Is it school for Humanity? It's not inherently good or bad in the same way that a shovel or a tick out your bad, but it's about to make sure that excuse for the white purposes, in order to promote, and push forward progress, that is where the consequences and potentially impact almost every job out there in the next five years.

But at the same time, it doesn't Why is conscience has a mind of its own is an existential threat to humanity, doing whatever it wants. Mostly, it's about that they used in the, I am a, I start off at that, we have to worry about this VIP Tire in the cloud that operates without any human intervention, especially when we think about the goals of AI systems are all specified by humans. And so our ability to control or reduce some of the concerns that folks have around. A, I are really achievable by working on what a lot of people in the field are calling alignment and often portrayed as a black box, and I wish people understood that we can actually open up this box and get a clear picture of the decision-making processes in AI models.

It's not magic, really? It's just well, crafted algorithms that are used to explain patterns in large scales of data that humans just can't always manually dentist by

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