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title: E.U. Retaliates Against Trump’s Trade Moves, Places Tariffs on Produce From Republican States | TIME
description: The European Union on Wednesday announced retaliatory trade action with new duties on U.S. industrial and farm products, responding within hours to the Trump administration&#x27;s increase in tariffs on all steel and aluminum imports to 25%.
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og:description: The European Union on Wednesday announced retaliatory trade action with new duties on U.S. industrial and farm products, responding within hours to the Trump administration&#x27;s increase in tariffs on all steel and aluminum imports to 25%.
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* Politics

# E.U. Retaliates Against Trump’s Trade Moves, Places Tariffs on Produce From Republican States

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## Video: E.U. Retaliates Against Trump’s Trade Moves, Places Tariffs on Produce From Republican States

[Watch (HLS stream): E.U. Retaliates Against Trump’s Trade Moves, Places Tariffs on Produce From Republican States](https://cdn.jwplayer.com/manifests/WV7LL054.m3u8) (1:40)

![E.U. Retaliates Against Trump’s Trade Moves, Places Tariffs on Produce From Republican States](https://cdn.jwplayer.com/v2/media/WV7LL054/poster.jpg?width=720)

_Published 2025-03-12. The European Union on Wednesday announced retaliatory trade action with new duties on U.S. industrial and farm products, responding within hours to the Trump administration's increase in tariffs on all steel and aluminum imports to 25%._


---

Mar 12, 2025 5:20 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[The E.U. Will Put Tariff Retaliation on Hold for 90 Days to Match Trump’s Pause](/video/zCcHOigf/)

### The E.U. Will Put Tariff Retaliation on Hold for 90 Days to Match Trump’s Pause

[Trump Imposes 25% Steel and Aluminum Tariffs in Latest Trade Escalation](/video/rJbv1IN2/)

### Trump Imposes 25% Steel and Aluminum Tariffs in Latest Trade Escalation

[President Trump Signs Tariffs on Steel and Aluminum](/video/M2U43T7v/)

### President Trump Signs Tariffs on Steel and Aluminum

---


## Transcript

As of this morning, the United States is applying a 25% tariff on imports of steel and aluminum. We deeply regret this measure. Tariffs are taxes. They are bad for business and worse for consumers. They are disrupting supply chains. They bring uncertainty for the economy. Jobs are at stake. Prices are up. Nobody needs that on both sides. Neither in the European Union nor in the United States. The European Union must act to protect consumers and business. The countermeasures we take today are strong but proportionate. As the United States are applying tariffs worth $28 billion, we are responding with countermeasures worth €26 billion.

This matches the economic scope of the tariffs of the United States. Our countermeasures will be introduced in two steps, starting with April 1st and fully in place as of April 13th. In the meantime, we will always remain open to negotiations. We firmly believe that in a world fraught with geo economic and political uncertainties, it is not in our common interest to burden our economies with such tariffs. We are ready to engage in a meaningful dialogue.

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