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* Ideas

# What Keeps These TIME100 AI Innovators Up At Night?

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<!-- video src="https://cdn.jwplayer.com/manifests/WQzLkDuX.m3u8" -->
## Video: What Keeps These TIME100 AI Innovators Up At Night?

[Watch (HLS stream): What Keeps These TIME100 AI Innovators Up At Night?](https://cdn.jwplayer.com/manifests/WQzLkDuX.m3u8) (2:22)

![What Keeps These TIME100 AI Innovators Up At Night?](https://cdn.jwplayer.com/v2/media/WQzLkDuX/poster.jpg?width=720)

_Published 2023-09-06. TIME100 AI Innovators on the concerns they have for the adoption of AI going forward._


---

Feb 12, 2024 4:02 PM UTC

---

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---


## Transcript

I think there's going to be a lot of opportunism and fraud and there's a lot of people going around. Now, claiming that they're building these incredible, AI systems or the capabilities are far beyond what they are. And and I think that's a real concern. Especially when I die, you feel, it's like medicine or Thomas vehicles. I think it's going to be really important for us to have a Discerning Eye about the claims that people are making it for people to be thoughtful about these things. Because God will happen, there will be opportunist and it will set the field and ultimately Society back quite a bit.

I think the attention economy has been my concern is that with Jenna today. I driving on the cost and skill level necessary to produce generic media. These Dynamics, make it a lot worse, populace, media figures or influencers, could become the best-selling author painter. Music producers of all time by combining a really large audience with access to aggregated human knowledge on that subject. If we don't develop more me, I need to attention games, I worry where we're headed. What keeps me up at night about Building Systems and Technology. That is still four to seven billion people on the planet.

As opposed to knows a couple hundred thousand is the more careful. We have to be the bigger. So for instance, when you have a self-driving car company, we should have some regulation help carrying a bunch of different in order for it to work for everyone. We just really need to make sure that bias is minimized. Privacy is upheld the decision. Making processes of AI are just truly transparent and we have to strike a balance between Innovation and ethical considerations so that we can truly guarantee. AI is used for the greater good.

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