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# Apple iPad Pro

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TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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## Video: Apple iPad Pro

[Watch (HLS stream): Apple iPad Pro](https://cdn.jwplayer.com/manifests/UujMLTlv.m3u8) (1:49)

![Apple iPad Pro](https://cdn.jwplayer.com/v2/media/UujMLTlv/poster.jpg?width=720)

_Published 2016-03-21. Apple Announces New iPad Pro_


---

Jul 27, 2023 7:48 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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### New MacBook Air, iPad Pro and More: Everything Apple Just Announced

[Apple introduces Apple iPad Pro](/video/MOBpWXm6/)

### Apple introduces Apple iPad Pro

[The Apple iPad and You: An Odd Todd Cartoon](/video/d1F8inNG/)

### The Apple iPad and You: An Odd Todd Cartoon

---


## Transcript

Today we're so excited to introduce you to, for the first time the second member of iPad Pro family. An entirely new iPad Pro based around a 9. 7 ince retina display. And it weighs less then one pound. Let me tell you a lot more about this brand new iPad Pro. It is 40 % less reflective than an iPad Air 2. And it's brighter too. 25 % brighter than an iPad Air 2. In addition, it supports two really breakthrough features. The first you've heard about from Jaws. It works with Night Shift. So as the sun goes down, the brightness dims a bit, the blue light wavelengths get reduced And some people find that makes it easier to get to sleep.

But the second feature is a breakthrough that's never appeared on any device before. It's incredibly innovative. We call it a true tone display. A true tone display measures the color temperature of ambient light. And adjust the display to match, I heard an out there, somebody already gets this. [ LAUGHTER ] This is great. It has two new four- channel ambient light sensors that measure both brightness and color temperature. So how does that work? Let's start with a piece of paper. A piece of paper reflects light So when you use it in different environments it reflects the color temperature of the light in that environment.

Our optic nerves are designed to be comfortable with this experience. You go into the warm incandescent light of your home and the paper takes on a warm tone. But now you use a digital device, digital devices emit light and that light has the same color temperature no matter where it is So the color cast isn't right, it doesn't match paper white. Well except now if it is a true tone display, it does. No matter where you use it, it automatically senses the color temperature of the light, and becomes warmer or cooler and matches paper white and is really natural to use. And the iPad Pro supports a great line of pro accessories.

There's a smart keyboard designed specifically for the size at that 9. 7 inch retina display. And it supports the greatest accessory Apple has ever made. The pencil. It is an amazingly precise drawing tool. It senses pressure, as well as the tilt angle for amazing drawing. And you can draw it just like you do on paper by putting your hands on the iPad. because it's built- in palm rejection software. And it recognizes the pencil as well as your fingertips, so you can use both simultaneously to advance techniques for your drawings, for your illustrations. People love Drawing and doing illustrations on it.

They also like taking notes on it. It's an incredible device. And in the new iPad Pro, we've put our most advanced camera yet. It's a 12 megapixel iSight camera with its Focus Pixels, True Tone Flash, and you can shoot 4K video with it. So right on your iPad Pro, you shoot 4K video. You can edit multiple streams right there on the device.

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