--- title: Joel Stein and His Manly Makeup | TIME description: As more and more men begin to use cosmetic products (just don't call it makeup!), Joel Stein gets himself all done up in a trendy L.A. shop. canonical: https://time.com/video/TsxWu6X8/ og:title: Joel Stein and His Manly Makeup og:description: As more and more men begin to use cosmetic products (just don't call it makeup!), Joel Stein gets himself all done up in a trendy L.A. shop. og:url: https://time.com/video/TsxWu6X8/ og:image: https://cdn.jwplayer.com/v2/media/TsxWu6X8/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Joel Stein and His Manly Makeup twitter:description: As more and more men begin to use cosmetic products (just don't call it makeup!), Joel Stein gets himself all done up in a trendy L.A. shop. twitter:image: https://cdn.jwplayer.com/v2/media/TsxWu6X8/poster.jpg?width=720 --- # Joel Stein and His Manly Makeup > Sponsored content. Supplied in partnership with TIME. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Joel Stein and His Manly Makeup [Watch (HLS stream): Joel Stein and His Manly Makeup](https://cdn.jwplayer.com/manifests/TsxWu6X8.m3u8) (2:53)  _Published 2010-10-14. As more and more men begin to use cosmetic products (just don't call it makeup!), Joel Stein gets himself all done up in a trendy L.A. shop._ --- Jul 27, 2023 3:06 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Joel Stein House Video](/video/NygQXgbs/) ### Joel Stein House Video [Joel Stein talks to Tony Robbins](/video/gCRmrDdk/) ### Joel Stein talks to Tony Robbins [Joel Stein, the Sundance Waiter](/video/2CAXfBDp/) ### Joel Stein, the Sundance Waiter --- ## Transcript >> I'm Joel Stein at TIME and we're at the Friends Beauty Supply, and this is makeup artist Lisa Ashley. All right. I'm a little nervous. I'm about to get a man makeover. >> Don't be nervous. >> Although, I should be excited, right? >> Yeah, excited. >> Okay then. >> Okay. First thing we will start with the-- it's a steel roller ball so it's really soothing and helps to minimize puffiness. This is your eye cream but has instant-- >> What is a cream? Is it like a moisturizer? >> Yeah. >> Yeah but that eye like already looks brighter. >> It does. >> It sounds much better. >> Oh, yeah. >> Like brighter, literally brighter. >> This is the ultimate moisturizer. >> Oh, you got one to-- >> Oh, sorry. >> Yeah. >> Close eyes. It doesn't burn. So, this is actually a foundation. >> Okay. >> But you're gonna see how after spraying the moisturizer on it, >> Yeah. >> the spray makes it glide on. >> Oh, you sprayed right before you sponge. >> I sprayed it on you first and then I sprayed the sponge. >> Oh. >> And then it just makes everything glide on. Okay. So, now we're gonna use a-- >> More, there's more. >> Yeah, we're gonna use a little neutralizer to neutralize this red. This is-- >> So, this is when you have a zit and you wanna cover it up? >> Yeah. Just gonna dab, dab, dab. Gone. So, now what we're gonna do, because this is-- >> This is-- but seriously, if I go through the day, this is enough for TV. I'm doing it more. >> It would take you probably 4 minutes to do all this. >> Okay. >> So, right now, I'm neutralizing. I'm going back and I'm just right here where the-- >> Is this the same issue that we dealt with earlier? >> Yeah. But now, this is makeup. But I would actually powder you afterwards. >> I have a powder? >> Yeah, I would powder you-- >> Because I have some shine going? >> You have a little bit of shine, so-- just use another brush. Light mineral powders for men. This is called Toppik we used on a lot of men and it's not only a color but it actually fills in your hair. This is awesome. >> Oh, man. That's perfect, right? >> Wow. >> Is that amazing? That's amazing. >> Really. Should I [ unk ] tonight? Okay. Wait. How much are these products? >> The eye cream is $ 55. >> Dollars American? >> Yes, American dollars. >> And the moisturizer is $ 50. >> Does it also make dinner? >> Fifty- five? Seriously? >> Fifty. >> This is how much we can spend on makeup. This is more than I've ever dreamed of buying in a makeup store. Do guys come in and buy a lot of stuff? >> Yeah. >> Straight guys are putting on makeup? >> Yeah. >> Really? >> I spent like $ 70 on two things. >> Can you finish this one? >> Red and your autograph too. >> Thanks. Come on. You know, men aren't gonna buy makeup here too. >> It's fun. It's fun. I didn't give you the red one. >> My God. >> This is it. This is where it falls apart from-- >> No. >> This is a masculine and humiliating. Don't you have a man? >> A man pen? >> Yes. >> I'll see if I can find one. >> Okay. >> All right. ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Joel Stein and His Manly Makeup","description":"As more and more men begin to use cosmetic products (just don't call it makeup!), Joel Stein gets himself all done up in a trendy L.A. shop.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/TsxWu6X8/poster.jpg?width=720","uploadDate":"2010-10-14T21:10:02.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/TsxWu6X8.m3u8","embedUrl":"https://time.com/video/TsxWu6X8/","duration":"PT2M53S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/TsxWu6X8/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```