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# Taco Bell Jumps On 'Natural' Ingredients Bandwagon

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<!-- video src="https://cdn.jwplayer.com/manifests/TbrUOZQ1.m3u8" -->
## Video: Taco Bell Jumps On 'Natural' Ingredients Bandwagon

[Watch (HLS stream): Taco Bell Jumps On 'Natural' Ingredients Bandwagon](https://cdn.jwplayer.com/manifests/TbrUOZQ1.m3u8) (1:26)

![Taco Bell Jumps On 'Natural' Ingredients Bandwagon](https://cdn.jwplayer.com/v2/media/TbrUOZQ1/poster.jpg?width=720)

_Published 2015-05-26. Taco Bell says it plans to remove all "artificial flavors and colors, replacing them with natural alternatives" by the end of the year._


---

Jul 27, 2023 6:19 PM UTC

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---


## Transcript

Kraft, McDonald's, Nestle, and Panera Bread have all taken the step that Taco Bell announced it would be taken today. Removing certain ingredients from its menu which some believe are unhealthy to appeal to more customers. More specifically, Taco Bell plans to remove all artificial flavors and colors, replacing them with natural alternatives. And by the end of 2017, Taco Bell says it will remove additional artificial preservatives and additives where possible. According to Taco Bell, this change in menu will affect 95 % of the company's food items, but it will not apply to beverages or co- branded items.

In other words, your Cool Ranch Doritos Locos Tacos will Be fine. Taco Bell says, it will make all of these changes without changing its price point. CEO Bryan Nickel told Bloomberg. People just assume that in order to do this, things have to become more expensive. That's a myth. Same breakfast, same routine. All of this comes after Taco Bell's renewed efforts to fight McDonald's for the fast food breakfast market with major ad campaigns and new menu items. It's too early to say if the purge of artificial ingredients will do anything for Taco Bell but the famous fast food chain and its paired company Yum Brands have had a great year on the back of its new breakfast.

Yum Brands stock prices risen more than 15 % since last year, and during the second quarter, Taco Bell had record breaking sales numbers due in large part to an increase in breakfast sales. This change in menu also applies to Yum brands company Pizza Hut, but there's no word on whether KFC will join the all natural party.

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