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# Target Announces New Plus-Size Fashion Brand

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<!-- video src="https://cdn.jwplayer.com/manifests/T9kasAnC.m3u8" -->
## Video: Target Announces New Plus-Size Fashion Brand

[Watch (HLS stream): Target Announces New Plus-Size Fashion Brand](https://cdn.jwplayer.com/manifests/T9kasAnC.m3u8) (1:44)

![Target Announces New Plus-Size Fashion Brand](https://cdn.jwplayer.com/v2/media/T9kasAnC/poster.jpg?width=720)

_Published 2015-01-21. Target Announces New Plus-Size Fashion Brand_


---

Jul 27, 2023 5:47 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

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### 4 Affordable Size-Inclusive Clothing Brands

[Sizing Up the Victoria's Secret Fashion Show](/video/W9xI3foV/)

### Sizing Up the Victoria's Secret Fashion Show

[Old Navy Joins Other Fashion Brands with “Plus-Size” Controversy](/video/s2naOMCF/)

### Old Navy Joins Other Fashion Brands with “Plus-Size” Controversy

---


## Transcript

[ MUSIC ] We're here today on the set of the look- book shoot for Avonviv. [ MUSIC ] We got the chance to visit the Target headquarters in Minneapolis. And while we were there we got to see the first look at the spring collection. And we also got a first glance at fall. We got to give some feedback on hemlines that we love, colors that we love, things that we don't want to see. I asked them to do like a cool track pant and ad a little blazer in some of the prints because the prints were so great I wanted them in like every different piece. It's really wonderful as a consumer to know that a brand is listening.

We're shooting the spring collection, so they're really fun colors, bright textures. And I think the girl who will wear it is a girl who wants to be seen, and she wants to be noticed, and have fun with her clothes. I feel really fun in the clothes. Like very youthful, very flirty. When I look in the mirror, everything just comes together and it looks beautiful. And my, my body type and my shape, I'm, I'm just loving the clothes. I think the Ava and Viv Collection is super versatile. You can wear it from day to night. I think the target customer will love it. It. Just something for you to dress up or down.

I personally love it for daytime. I like the more casual sporty look. And my favorite piece was the black and white striped tulip skirt. It just looks really great on the body. I can't wait to share the Ava & Viv collection with my readers. I know they're really looking forward to seeing what we're doing with Target and to have a brand new plus size line that Target has really put so much effort into is exciting for them. Thanks for watching Behind the Scenes at the Target Ava & Viv shoot. [ MUSIC ]

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