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# Black Friday Weekend Numbers Drop By 11%

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<!-- video src="https://cdn.jwplayer.com/manifests/SCXfwsbV.m3u8" -->
## Video: Black Friday Weekend Numbers Drop By 11%

[Watch (HLS stream): Black Friday Weekend Numbers Drop By 11%](https://cdn.jwplayer.com/manifests/SCXfwsbV.m3u8) (1:22)

![Black Friday Weekend Numbers Drop By 11%](https://cdn.jwplayer.com/v2/media/SCXfwsbV/poster.jpg?width=720)

_Published 2014-12-01. The weekend after Thanksgiving and Black Friday saw much lower sales this year. That's likely due to online shopping and early deals._


---

Jul 27, 2023 5:35 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Thanksgiving Shopping By The Numbers](/video/10JwcIE6/)

### Thanksgiving Shopping By The Numbers

[Good Reasons to Shop on Thanksgiving & Black Friday](/video/yeFzDWQY/)

### Good Reasons to Shop on Thanksgiving & Black Friday

[Thanksgiving Shopping: By the Numbers](/video/04BsvQ2J/)

### Thanksgiving Shopping: By the Numbers

---


## Transcript

If you went shopping on Thanksgiving or Black Friday, you might've had to fight a crowd or two. But now the numbers are out for weekend sales and it looks like a lot of shoppers opted to stay at home. Sales were down 11 %. The likely culprit, Thanksgiving sales have gone beyond specific days and instead run through the week of Cyber Monday. That allows a lot of time to get shopping done. It's just been stretched out. We don't call Thanksgiving Thanksgiving anymore we call it Grey Thursday. Now that 11 percent decline is just an average. The overall numbers don't necessarily mean every retailer saw a drop.

Tech sales actually saw an increase this year. Also a lot of stores are making an extra effort to reach out to online shoppers. Offering online sales, days before Thanksgiving, and way before Cyber Monday. And according to Shelley Cohan with analytics firm, Retail Next. Those stores will be the ones that gain the most from the shopping season. The retailers that have combined their digital and their physical presence, as part of one overall strategy, will be the winners. They got out and won those early sales. It's still too early to see an average from online sales of Cyber Monday but it's likely too late for those retailers that saw significant decrease as cyber sales are expected to see a drop as well.

But if you did play into cyber shop Monday check out CyberMonday. com for deals on hotels toys cameras and lots of other tech

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