--- title: Skeptic Of What’s In McDonald’s Food? Tweet Them | TIME description: You might be surprised to find videos floating around social media questioning what ingredients are in its food are actually produced by McDonald's. It's all part of a new social media campaign to address misconceptions about its food. canonical: https://time.com/video/RlG5OENh/ og:title: Skeptic Of What’s In McDonald’s Food? Tweet Them og:description: You might be surprised to find videos floating around social media questioning what ingredients are in its food are actually produced by McDonald's. It's all part of a new social media campaign to address misconceptions about its food. og:url: https://time.com/video/RlG5OENh/ og:image: https://cdn.jwplayer.com/v2/media/RlG5OENh/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Skeptic Of What’s In McDonald’s Food? 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Skeptic Of What’s In McDonald’s Food? Tweet Them [Watch (HLS stream): Skeptic Of What’s In McDonald’s Food? Tweet Them](https://cdn.jwplayer.com/manifests/RlG5OENh.m3u8) (1:44)  _Published 2014-10-14. You might be surprised to find videos floating around social media questioning what ingredients are in its food are actually produced by McDonald's. It's all part of a new social media campaign to address misconceptions about its food._ --- Jul 27, 2023 5:22 PM UTC --- ## More From This Series [All Videos](https://time.com/video/) [Our food. Your questions. Does McDonald’s use real eggs?](/video/kPHpCcWt/) ### Our food. Your questions. Does McDonald’s use real eggs? [Our food. Your questions. What are McDonald’s fries made of?](/video/nGOOAY0j/) ### Our food. Your questions. What are McDonald’s fries made of? [Our food. Your questions. Is McDonald's beef real?](/video/LAZ5rnWZ/) ### Our food. Your questions. Is McDonald's beef real? --- ## Transcript [ MUSIC ] Ever wondered what's really in your Bic Mac? Horse meat perhaps. Worms even. Or how about. Are there lips and eyeballs in there, Jimmy? At what point in the process do we inject the pink slime? Hey, can I have this to go? You might be surprised to find that video was actually produced by McDonald's. It's all part of a new social media campaign to address misconceptions about its food. Customers can send in their burning questions via Facebook, YouTube and Twitter. And get answers with the help of former MythBusters' host, Grant Imahara. We'll visit different McDonald's suppliers as part of an online video series. The move comes during a rough year for the world's largest restaurant chain [ MUSIC ] The company saw its earning slip due, in part, to the success of competitors that cater to millenials, including Chipotle and Panera. As where the new Q and A comes in, it's seen as an attempt at modifying the company's image, but it's a risky strategy. As the Chief Executive of branding agency, Strategic Vision, told the Los Angeles Times, the move could easily backfire. Some of these concerns they address a lot of people have never heard about, or it was not at the forefront of their minds. Now it may be. Also concerning, McDonald's hasn't always had best track record when it comes to social media. After all, who can forget the May unveiling of the company's new mascot dubbed Happy. Reactions to the demonic looking red container with dentures was pretty much the opposite of happy. Quickly earning it the name McScary. It's like a little box that's alive, that's saying, oh finally, I've found a human I can eat! But if you are wondering, say how a Big Mac. Can somehow go for years without rotting. The company has an answer for you. It's apparently totally normal for dehydrated food, in the absence of water, mold can't grow. Who knew? ```json {"@context":"https://schema.org","@type":"VideoObject","name":"Skeptic Of What’s In McDonald’s Food? Tweet Them","description":"You might be surprised to find videos floating around social media questioning what ingredients are in its food are actually produced by McDonald's. It's all part of a new social media campaign to address misconceptions about its food.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/RlG5OENh/poster.jpg?width=720","uploadDate":"2014-10-14T15:47:36.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/RlG5OENh.m3u8","embedUrl":"https://time.com/video/RlG5OENh/","duration":"PT1M44S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/video/RlG5OENh/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}} ```