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# Coke & Pepsi Mini Can Push Is On Purpose

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<!-- video src="https://cdn.jwplayer.com/manifests/QvWYTX3i.m3u8" -->
## Video: Coke & Pepsi Mini Can Push Is On Purpose

[Watch (HLS stream): Coke & Pepsi Mini Can Push Is On Purpose](https://cdn.jwplayer.com/manifests/QvWYTX3i.m3u8) (1:37)

![Coke & Pepsi Mini Can Push Is On Purpose](https://cdn.jwplayer.com/v2/media/QvWYTX3i/poster.jpg?width=720)

_Published 2015-01-14. If you think you’re seeing more and more of those mini Coke or Pepsi cans, it’s not by chance._


---

Jul 27, 2023 5:45 PM UTC

---

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## Transcript

If you think you're more and more of those mini Coke and Pepsi cans well, it's not by chance. Those mini cans that are so easy to chug are part of deliberate attempts by the soft drink companies to take the guilt out of soda. The associated press reports while the cans have been around for years Coke and Pepsi are making them more widely available and marketing them more aggressively. The soft drink giants sales haven't been stellar in recent years. As Americans especially have been concerned about health consequences of drinking too much soda. But what are we missing in these mini cans compared to our standard 12 ounce containers besides of course the extra four and a half ounces?

Well value is missing for one thing. It's easy to imagine smaller containers meaning a larger cost. Per ounce. Consumerist found 12- packs of regular cans of Coke on sale at a Philadelphia supermarket at a rate of 3 and a half cents per ounce. The mini cans were nearly double that at 6. 7 cents per ounce. And Money notes this can be considered a subliminal retail trick. They use smaller packaging to get you to buy bigger. Research shows buying multi packs of those small sizes. Can actually lead people to consume more overall. Pepsi and Coke have both announced cost- cutting moves over the next several years, Pepsi with a savings target of $ 5 billion over five years and Coke hopes to eventually save $ 3 billion a year.

So, this isn't surprising. Coca- Cola North American President Sandy Douglas said at a conference in November the health and wellness trend setup a tremendous opportunity for the Coca- Cola brand with our smaller packages.

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