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# Improve your private life - IKEA advert

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<!-- video src="https://cdn.jwplayer.com/manifests/Qu6zncwy.m3u8" -->
## Video: Improve your private life - IKEA advert

[Watch (HLS stream): Improve your private life - IKEA advert](https://cdn.jwplayer.com/manifests/Qu6zncwy.m3u8) (1:46)

![Improve your private life - IKEA advert](https://cdn.jwplayer.com/v2/media/Qu6zncwy/poster.jpg?width=720)

_Published 2015-03-17. IKEA has released a hilarious new ad, this time by way of a 'self-help' video for a happy private life._


---

Jul 27, 2023 6:03 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[IKEA: The Psychology Behind Why We Overshop](/video/0fFiBuse/)

### IKEA: The Psychology Behind Why We Overshop

[IKEA Halloween Ad](/video/JBZd8AxC/)

### IKEA Halloween Ad

[IKEA Promo: A new faster way to a better life at home](/video/XfcpgTPG/)

### IKEA Promo: A new faster way to a better life at home

---


## Transcript

The key to a happy home, is a happy private life. When you unlock the doors to your most private areas, happiness can enter. Are things getting a little complicated in the bedroom? I just wish you knew what to do with your junk. [ MUSIC ] Try a little space. I think we need a little space. I think we need a lot of space. [ MUSIC ] Are things still a little shaky? This is when mutual support matters most. [ MUSIC ] Support can be soft. I love you. Or firm. I love you! Forever. [ MUSIC ] Ow! Next time if you find yourself starting off on the wrong foot. Change course swiftly. Frack. [ MUSIC ] After all, some things are best kept inside.

Lastly, all is believe [ MUSIC ] [ UNKNOWN ] shelf You can do it, [ UNKNOWN ] [ MUSIC ]

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