--- title: Swifties Celebrate the Release of Taylor Swift's New Album | TIME description: Taylor Swift fans lined up at select Target stores across the U.S., which stayed open until 1 a.m. Friday to mark the release of her latest album, “The Life of a Showgirl.” canonical: https://time.com/video/QtSfGaEY/ og:title: Swifties Celebrate the Release of Taylor Swift's New Album og:description: Taylor Swift fans lined up at select Target stores across the U.S., which stayed open until 1 a.m. Friday to mark the release of her latest album, “The Life of a Showgirl.” og:url: https://time.com/video/QtSfGaEY/ og:image: https://cdn.jwplayer.com/v2/media/QtSfGaEY/poster.jpg?width=720 og:type: video.other twitter:card: summary_large_image twitter:title: Swifties Celebrate the Release of Taylor Swift's New Album twitter:description: Taylor Swift fans lined up at select Target stores across the U.S., which stayed open until 1 a.m. Friday to mark the release of her latest album, “The Life of a Showgirl.” twitter:image: https://cdn.jwplayer.com/v2/media/QtSfGaEY/poster.jpg?width=720 --- * Entertainment # Swifties Celebrate the Release of Taylor Swift's New Album > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. ## Video: Swifties Celebrate the Release of Taylor Swift's New Album [Watch (HLS stream): Swifties Celebrate the Release of Taylor Swift's New Album](https://cdn.jwplayer.com/manifests/QtSfGaEY.m3u8) (3:24)  _Published 2025-10-03. Taylor Swift fans lined up at select Target stores across the U.S., which stayed open until 1 a.m. Friday to mark the release of her latest album, “The Life of a Showgirl.”_ --- Oct 10, 2025 11:20 AM UTC --- ## More From This Series [All Videos](https://time.com/video/) [](/video/nXDBaSDC/) ![\[VERTICAL\] Taylor Swift Announces New Album, The Life of a Showgirl](https://cdn.jwplayer.com/v2/media/nXDBaSDC/poster.jpg?width=720)00:24 ### \[VERTICAL\] Taylor Swift Announces New Album, The Life of a Showgirl [Taylor Swift's Fight Over Her Catalog Is Just the Latest Example of Artists Struggling to Own Their Work](/video/PNXfMHzY/) ### Taylor Swift's Fight Over Her Catalog Is Just the Latest Example of Artists Struggling to Own Their Work [Taylor Swift on Her New Album](/video/yArO2MB3/) ### Taylor Swift on Her New Album --- ## Transcript This is so different from the last album, but in a really good way. Like, it's a lot happier sounding. I feel like it's perfect and upbeat and I'm just like, ready to hear it when I'm like, out in the world now. I drove very far. I drove all the way from Santa Barbara. Did you? Yes. I had to rent a hotel room for this. So it meant a lot just because I wanted to support her also. Um, I know that I like a lot of her values, and, like, we have a lot of similar values. Um, for example, cats. I feel like people who like animals are good people. I love 1989, and Max Martin is like my son writing hero, too. So, um, I'm just I just think it's, like, very special. The fact that they're working together again, it's just, I don't know, it's just it's exciting. And then coming out of the eras tour is also like, I feel like the whole world is like paying attention to what she's doing right now. So I'm glad that she came up with a good album, actually. Has it lived up to your expectations? I think so, I think so, yeah. So far, yeah. And it's honestly, it's only gonna get better. So I'm excited that it's more pop. I do like her slower songs, but I'm excited to get back to like 1989. Reputation vibes and the collaborators that she has on this album is going to be electric. I'm very excited. Yeah. Oh, I love your jumpsuit. If you wanna be, you really should have shown me. Thank you. We have a lot of Swifties inside. They're gonna make friendship bracelets. We have specialty cocktails inside. And I just played a four hour set of Taylor Swift covers. I'm cursing my name, wishing I sing. I think it's exciting. I, you know, I think her whole life she's wrote songs about finding that kind of love and, you know, the fact that she's found that and he seems like such a great person and that they can just, like, enjoy each other's company. I love that for them. I think it's just only going to continue to grow. I feel like there are two really good people and they have fun and, you know, it makes life enjoyable. And I think that's that's what they deserve. I think it's just going to continue to grow. And I think the city is just like, you know, we they open their new restaurant and, you know, there's a safe space for her here. And I love that. So it's it's exciting that we get to be a part of that for sure. Yes. For me. Wait, wait. So I woke up at about 430 today, um, to listen to the new release of Taylor Swift The Life of a Shogun. And then around 5 a.m., we set off to come here, and we've been waiting here a few hours, and, um, I've got to get to school after this. Swifty community is amazing. It's like everyone's so supportive, and then you just, like, learn things instantly. Number two, Taylor is a person, is just super kind and loving. These, um, are some that I chose to wear today. 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