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# The Side Hustles of Peloton's Most Popular Instructors

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<!-- video src="https://cdn.jwplayer.com/manifests/Q70wdJ6i.m3u8" -->
## Video: The Side Hustles of Peloton's Most Popular Instructors

[Watch (HLS stream): The Side Hustles of Peloton's Most Popular Instructors](https://cdn.jwplayer.com/manifests/Q70wdJ6i.m3u8) (2:32)

![The Side Hustles of Peloton's Most Popular Instructors](https://cdn.jwplayer.com/v2/media/Q70wdJ6i/poster.jpg?width=720)

_Published 2022-06-15. As Peloton struggles to survive a post-pandemic market slump, its instructors careers outside of Peloton are taking off._


---

Jul 28, 2023 4:34 AM UTC

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## Transcript

Every instructor we have both a Peloton Studios, London and Peloton Studios. New York are totally different. And so, when we start a relationship with an instructor, we generally have a sense of why we think they're really special. And then we try to maximize at both in class and we encourage them to extend that Persona in social media and in public speaking engagements so that their personal brand starts to take shape. When was thinking about why an influencer that's formed a partnership with the brand might stay even when opportunities Exist Elsewhere, part of it is because they've internalize that Rand is part of their own image.

Make sure she stays in place like Ella time you have to look into Turman. Can we have other Cody Rigsby what must we do to retain him and what's going to be that damaged if we cannot replace him. What's up? Net band and please, welcome the night. Before we allow the instructors to do in the more we treat the instructors with the respect, they deserve the longer they'll stay. But yeah, there are times, where is like challenging, you know, Ali just got back from traveling back and forth to London, to do a dream of hers host of the TV show, but it's really fun for us to just see it all. Take place and watch, Alex win, the MVP of the all-star.

Watch Robin be a New York Times bestselling author and did you just can't believe it. Cody on Dancing With the Stars. I mean, come on. This is like who could have dreamt this But we are having a baby. A few pregnancy announcements recently there are people who will come back to their jobs and want to reshape their job to meet the needs of their personal life. And we're up for that to human in here. That we will find rules for these individuals as instructors if they choose to do it for as long as they want to do it. They are like professional athlete that mean. I think they probably would say their careers, or maybe 15 years long.

But I believed that our community of members is so diverse, are definition of inclusion and the democratization of Fitness is anybody anybody and anybody? So, aged size life experience, we really don't care if I hope none of them ever leave Peloton.

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