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# President Trump Calls Apple CEO Tim Cook 'Tim Apple' in Meeting

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<!-- video src="https://cdn.jwplayer.com/manifests/Pyun17Zl.m3u8" -->
## Video: President Trump Calls Apple CEO Tim Cook 'Tim Apple' in Meeting

[Watch (HLS stream): President Trump Calls Apple CEO Tim Cook 'Tim Apple' in Meeting](https://cdn.jwplayer.com/manifests/Pyun17Zl.m3u8) (0:29)

![President Trump Calls Apple CEO Tim Cook 'Tim Apple' in Meeting](https://cdn.jwplayer.com/v2/media/Pyun17Zl/poster.jpg?width=720)

_Published 2019-03-07. Apple CEO Tim Cook showed off his sense of humor on Thursday after President Donald Trump referred to him as “Tim Apple,” as opposed to Tim Cook, the previous day_


---

Jul 28, 2023 3:02 AM UTC

---

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### Apple’s Tim Cook Says He’s Proud to Be Gay

---


## Transcript

And we are going to be opening up the labor forces because we have to. We have so many companies coming in. People like Tim, you're expanding all over and doing things that I really wanted to do right from the beginning. I used to say, Tim, you've got to start doing it over here, and you really have been, I mean, you've really put a big investment in our country. We appreciate it very much, Tim Apple. But we're opening it up. We have to bring people in, we want them to be people based on merit.

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