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description: The long-rumored, 10th-anniversary-edition iPhone has an all-new design, facial recognition technology, and other new features. Apple also unveiled a new Apple TV and Apple Watch.
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# Here’s Everything Apple Announced During Its Big iPhone X Event

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<!-- video src="https://cdn.jwplayer.com/manifests/PCSbFs2F.m3u8" -->
## Video: Here’s Everything Apple Announced During Its Big iPhone X Event

[Watch (HLS stream): Here’s Everything Apple Announced During Its Big iPhone X Event](https://cdn.jwplayer.com/manifests/PCSbFs2F.m3u8) (2:48)

![Here’s Everything Apple Announced During Its Big iPhone X Event](https://cdn.jwplayer.com/v2/media/PCSbFs2F/poster.jpg?width=720)

_Published 2017-09-12. The long-rumored, 10th-anniversary-edition iPhone has an all-new design, facial recognition technology, and other new features. Apple also unveiled a new Apple TV and Apple Watch._


---

Jul 27, 2023 10:35 PM UTC

---

## More From This Series

[All Videos](https://time.com/video/)

[Introducing the 10th Anniversary Apple iPhone X](/video/OGQ4iwCM/)

### Introducing the 10th Anniversary Apple iPhone X

[Apple Announcement: iPhone 5S](/video/iTsJVUkE/)

### Apple Announcement: iPhone 5S

[Apple Announcement: iPhone 5C](/video/0XXhxWA6/)

### Apple Announcement: iPhone 5C

---


## Transcript

[ APPLAUSE ] Apple Watch Series 3 and it has cellular built- in. Now you have the freedom to go anywhere with just your Apple Watch. You can go for a run with just your watch And still be connected. You can receive an important call with just your watch. And the number is the same number as your iPhone. You can stream 40 million songs [ APPLAUSE ] on your wrist. The design is all new. It has glass on both the front and the back. This glass is the most durable, ever, in a smartphone. We custom tune each iPhone for augmented reality. And here's Sky Guy from Fifth Star Labs. Use ARKit with this app to actually superimpose the map on top of the sky as you're looking at it around you.

Inside iPhone 8 and 8 plus is a brand new chip. And this is a breakthrough performance in a mobile device. We call it A11 Bionic. It's a 64 bit design, 4. 3 billion transistors, six core, we're going to geek out here for a bit because it is so awesome. Two high performance cores, 25 % faster than the high performance cores in the previous industry leading [ UNKNOWN ] We're enabling the freedom of wireless charging. Words can't describe how much nicer it is to put it down and pick it up whenever you want it to charge Without ever having to plug in a cable again. This is iPhone 10. It is the biggest leap forward since the original iPhone and it is all screen.

It is beautiful to look at. It is incredible to hold. The display fits edge to edge, top to bottom. It goes into each corner where it follows the tight curve of the design. Every time you glance at your iPhone 10, it detects your face with a flood illuminator. When you set up face ID you just follow on- screen instructions and it tells you how to move your head around in the camera. So Face ID can recognize your face. So our team created something called Animoji. These are animated emojis. Hey, Tim? I don't know what the protocol is here, but I'd like to call dibs on the fox for my favorite emoji.

Is a mat that you put your iPhone eight or ten down And it just starts to charge and is a beautiful new interface. Doesn't stop there you can place your series 3 Apple watch down on it and it start to charge. Apple TV 4K. Now the heart of the Apple TV we've got the powerful 810 x fusion chip. This is the same chip that's in out iPad Pro And the new Apple TV isn't just slightly faster, it's remarkably faster. CPU performance is more than twice as fast as the current Apple TV. Thank you so much for spending the morning with us. Thank you. [ APPLAUSE ]

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