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title: Meet the Michigan Company Who Will Rapidly Personalize Players’ New Jerseys During the NFL Draft in Detroit | TIME
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* Sports

# Meet the Michigan Company Who Will Rapidly Personalize Players’ New Jerseys During the NFL Draft in Detroit

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<!-- video src="https://cdn.jwplayer.com/manifests/PB9vxF4f.m3u8" -->
## Video: Meet the Michigan Company Who Will Rapidly Personalize Players’ New Jerseys During the NFL Draft in Detroit

[Watch (HLS stream): Meet the Michigan Company Who Will Rapidly Personalize Players’ New Jerseys During the NFL Draft in Detroit](https://cdn.jwplayer.com/manifests/PB9vxF4f.m3u8) (1:38)

![Meet the Michigan Company Who Will Rapidly Personalize Players’ New Jerseys During the NFL Draft in Detroit](https://cdn.jwplayer.com/v2/media/PB9vxF4f/poster.jpg?width=720)

_Published 2024-04-22. Employees of the company tasked with rapidly personalizing jerseys for each first-round pick as they are announced don’t need to travel very far for this year’s NFL Draft in Detroit._


---

Apr 22, 2024 10:20 PM UTC

---

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---


## Transcript

Ready to go watch it. This countdown for 15 seconds. The Stalls at the upcoming draft in Detroit will be contracted to work in the Nike jersey room putting the names on the jerseys after the first-round pick is announced by the commissioner. So we make the athlete's name and all 32 NFL jerseys font and color way and until then the we have a representative from the NFL in our in our space and there are actually listening to the call of the show. So they actually know who was picked that was ever on the clock who was packed and we know in advance before the commissioner ever announce has it so so they pick comes in to the NFL representative.

He whispers to us who it is we grab the the name and we press it on the Jersey and then the Jersey makes it out to the stage and we have like literally less than 2 minutes to put the name on the back of the Jersey. Well, how do you Well, it's the heat press is the secret sauce that enables us to be able to react to the the actual pick itself. It sounds like a man. That's cool it and it is really cool. And I'm and I'm very honored that I've been able to do it for for Nike in the team for many years. But every year in the beginning until that first jersey goes on the stage. It's a butterfly's right.

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