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# How can parents help their kids when they fail?

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TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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<!-- video src="https://cdn.jwplayer.com/manifests/P7ioxk7u.m3u8" -->
## Video: How can parents help their kids when they fail?

[Watch (HLS stream): How can parents help their kids when they fail?](https://cdn.jwplayer.com/manifests/P7ioxk7u.m3u8) (0:50)

![How can parents help their kids when they fail?](https://cdn.jwplayer.com/v2/media/P7ioxk7u/poster.jpg?width=720)

_Published 2015-09-01. How can parents help their kids when they fail?_


---

Jul 27, 2023 6:45 PM UTC

---

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[All Videos](https://time.com/video/)

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### How Much Parents Spend on Their Kids

[How Ballet Can Help Kids with Autism](/video/303QRlAL/)

### How Ballet Can Help Kids with Autism

---


## Transcript

[ MUSIC ] If my child tries out for a team or really wants to get into a certain college or gets shunned at lunch. Am I willing to sit with her or sit with him and not fix it? But just being with her or him in the struggle. Am I willing to look over and say, God, I know how crappy this feels right now. Instead of just flipping on the light and giving advice or saying, well I don't care what anyone thinks. I think you're the best darn soccer player in the world. Teaching them how to feel emotion Teaching them how to get curious about it. Teaching them how to name it. Teaching them how to ask for what they need.

That's the gift that parents give. [ BLANK_AUDIO ]

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